Deming

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Date Established	07/2025
Founder	Vijay Sham & Reshma Sham
Industries	Health & Wellness E-commerce & Retail Fashion
Website	https://demingrecovery.com
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About

Deming is redefining men’s footwear with the first recovery dress shoe on the market—engineered to deliver both performance and style without compromise. Founded by seasoned fashion leaders and developed in collaboration with leading foot health experts, podiatrists, and orthopedic surgeons, Deming integrates its proprietary Deep Recovery™ technology to provide continuous muscle, joint and alignment support throughout the day—seamlessly carrying you from commute, to boardroom, to dinner, and everywhere in between.

Handmade in Portugal by European artisans, each pair blends innovation with premium materials and craftsmanship to ensure durability, comfort, and elevated design. With science and design at its core, Deming sets a new standard in men’s footwear—proving that recovery isn’t downtime; it’s what keeps you moving.

Founding Story

Deming was co-founded by husband-and-wife team Reshma and Vijay Shamdasani, bringing decades of leadership and design expertise from their work with global fashion brands. The idea was born out of a personal need—and a simple question: Why does recovery have to mean giving up style?

Reshma first discovered the restorative benefits of recovery footwear while training for the NYC Marathon and balancing the demands of a busy New York City life. When Vijay was recovering from an injury and living in recovery slides, the couple realized nothing on the market looked or felt refined enough for how he wanted to show up in the world. Determined to change that, they combined their industry expertise with insights from leading physicians, engineers, and master artisans to completely reimagine what recovery footwear could be.

The result was more than advanced technology—it was the first all-day recovery dress shoe: an innovative blend of orthopedic support, proprietary Deep Recovery™ technology, and timeless European craftsmanship. Born from personal need and elevated by professional expertise, Deming brings recovery into modern life without compromise.