Dekáf Launches Loyalty Program to Reward Caffeine-Conscious Coffee DrinkersSpecialty decaf roaster Dekáf has officially launched its customer Loyalty Program, designed to reward its growing community of decaf and low-caffeine coffee drinkers with exclusive perks for every sip.
Dekaf, IncJun 16, 2025
Salem, MA (June 16, 2025) - Specialty decaf roaster Dekáf has officially launched its customer Loyalty Program, designed to reward its growing community of decaf and low-caffeine coffee drinkers with exclusive perks for every sip.
Created with the same thoughtful approach that defines the Dekáf brand, the new loyalty program offers customers points for every purchase, review, and engagement - redeemable toward future orders. Points increase in value as customers move up through four tiers: The Taster,The Enthusiast,The Collector, and The Connoisseur - each reflecting greater rewards and deeper savings.
“We wanted to build a program that not only thanks our customers, but celebrates the journey they’re on with us,” said co-founder Khanh Nguyen. “Whether you’re just discovering what decaf can be or already brewing your favorites daily, this program gives back in a meaningful way.”
Key Highlights:
Earn points for every $1 spent, writing reviews, and joining the program
Redeem points for savings on both subscriptions and one-time orders
Tiered rewards based on rolling 12-month spend
Backdated points for existing customers, honoring previous purchases and engagement
Dekáf’s loyalty program is now live and available to all customers at dekaf.com/rewards.
For media inquiries, please contact:
Khanh Nguyen
khanh@dekaf.com
New Launch
Press Contact
About Dekaf, Inc
LET'S TALK ABOUT THE ELEPHANT IN THE COFFEE SHOP.
Decaf gets no respect.
We're here to change that.
At Dekáf, we believe those who drink coffee purely for its flavor are the true connoisseurs. While other roasters treat decaf as a side project, we've made it our entire mission. We're dedicated to creating exceptional decaffeinated coffee that stands toe-to-toe with the world's finest caffeinated beans. Dekáf showcases the real potential behind extraordinary decaf coffee with its exclusive collection of 15 carefully curated premium coffees - all sourced and decaffeinated sustainably without chemicals. With twenty-plus years of experience in the specialty coffee roasting industry, Dekáf has fine-tuned and perfected roast profiles for each coffee, catering to every bean's unique characteristics.
Dekáf is here for the discerning coffee lover who knows that great coffee isn't about the buzz - it's about the pure, unadulterated pleasure of a perfect cup.
Jun 16, 2025
