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The price for Cuzen Matcha’s elegant Matcha Maker Starter Kit just dropped, making it more accessible to matcha lovers who appreciate the freshest matcha available, in the comfort of their own homes. The Matcha Maker Starter Kit, which previously cost $369, is now available for $299 at http://cuzenmatcha.com.
While the price of the Matcha Maker itself is unchanged, the company was able to lower the price of its Starter Kit, which includes the award-winning Matcha Maker and a selection of organic Matcha Leaf packets, by adjusting the size and varieties of Matcha Leaf packets included.
“This is the same exact Matcha Maker that was named one of Time’s Best Inventions. We were able to lower the price of the Starter Kit by adjusting the Matcha Leaf selection included in our Starter Kit, allowing more people to experience the benefits and culture of matcha ,” said Cuzen co-founder and CEO Eijiro Tsukada.
The updated Starter Kit will include three 4-gram leaf packets — one Premium Matcha Leaf, one Signature Matcha Leaf and one Latte Blend Matcha Leaf. This change will allow matcha lovers to sample all three of Cuzen’s high-quality Matcha Blends — as opposed to only two previously — so they can make more informed decisions about which Matcha Leaf packets to purchase or subscribe to in the future. Also included in the Starter Kit is “A Guide to Your Matcha Moment,” Cuzen’s new booklet full of technical help, maintenance tips, nutritional information and recipes — a perfect manual to help you start your daily matcha ritual.
Tsukada continued, “Cuzen is excited to offer these changes because we know there is no substitute for freshly- ground matcha. Grinding tea leaves immediately before whisking provides the most verdant, nutritional, aromatic and delicious cup of matcha. As opposed to pre-ground matcha powder, which quickly oxidizes and decreases in quality. Just as the most devout coffee lover prefers grinding coffee beans immediately before brewing, a matcha connoisseur appreciates a cup of matcha made from freshly-ground leaves.”
Since launching in 2020, Cuzen Matcha was named one of TIME’s Best Inventions of 2020. Cuzen also won the 2021 iF Design award; 2021 Good Design Award; 2020 San Francisco Design Week, Future of Foods Award and was a CES 2020 Innovation Awards Honoree.
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Cuzen Matcha is an innovative at-home matcha system that produces freshly ground matcha from organic shade-grown leaves via a beautifully designed machine. The Matcha Maker and Matcha Leaf have been designed to work together to deliver the highest quality matcha drinking experience: the tea leaves are specially prepared to fit the compact ceramic mill, which produces a fine matcha powder that’s then automatically whisked into water, recreating the ancient art of stone ground Japanese matcha. The whole concept is engineered to reproduce the qualities of a traditional stone mill and bamboo whisk—with much less effort.
Cuzen was founded in November 2020 by data scientist, Oki Hatta, and businessman Elijiro Tsukada, who previously opened one of the busiest matcha cafes in the world, Stonemill Matcha in San Francisco. Cuzen Matcha has already achieved a number of prestigious accolades including TIME’s 100 Best Inventions of 2020, Future of Foods Award at San Francisco Design Week Awards 2020, CES 2020 Innovation Awards Honoree, and was longlisted for the 2020 Dezeen Awards.
Cuzen Matcha comes to market on the heels of a wildly successful Kickstarter campaign, where it achieved 235% of its funding goal as well as rave reviews from some of the country’s top chefs and hoteliers, including Tartine’s Chad Robertson and SingleThread’s Kyle Connaughton. Cuzen’s award-winning freshly ground matcha-making system is currently available to order on Amazon and at www.cuzenmatcha.com.