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Cowboy Pools

Cowboy Pools is more than a pool company, it’s a celebration of attainable luxury and spending time outside.

Overview

Date Established 01/2020
Founder Aaron Weiss & Amanda Shaftel
Headquarters Austin
Industries
Health & Wellness
E-commerce & Retail
Lifestyle
Outdoor Adventure
Parenting & Kids
Website https://www.cowboypools.com/
Social

About

Born on the ranch and crafted in Austin, Texas, Cowboy Pools® upgrades the stock tank pool and creates a fun and easy solution for keeping cool in the summer, and heating up in the winter. Cowboy Pools are fully functional, 2ft tall soaking pools that come in 6ft, 8ft or 10ft diameters. Family friendly and party ready, Cowboy Pools offers a budget conscious and space efficient pool for the modern home with custom accessories and financing options.

Cowboy Pools was launched in 2020 with the vision of creating an attainable backyard oasis. They offer easy-to-maintain, affordable stock tank pools that are designed to be chic and safe for both adults and children. The pools are available in various sizes, come with professional installation in select areas, and are shipped nationwide. Cowboy Pools also provides accessories and custom solutions to enhance the pool experience.

Cowboy Pools helps people enjoy their outdoor spaces by offering joyful, relaxing, and connected experiences—through thoughtfully designed pools and curated poolside goods that elevate everyday moments.

Founding Story

Cowboy Pools® was founded on a simple mission: to make backyard oases attainable for more people. In a state where summer stretches across six months, co-founders Aaron and Amanda saw an opportunity to offer a better way to beat the heat—something stylish, practical, and far more accessible than a traditional in-ground pool. What began as a personal DIY project evolved into a full-scale business built on creativity, resourcefulness, and a deep love for Austin’s outdoor culture.

The company officially launched in 2020, during the height of the COVID-19 pandemic. Aaron and Amanda had been planning to get married that April, but when the world shut down, they postponed the wedding and redirected their savings toward starting Cowboy Pools—a long-imagined idea that suddenly felt more relevant than ever. With people stuck at home and craving connection, nature, and joy, their small, chic stock tank pools quickly became a hit. What started as a side project intended to bring joy to their local community became a fast-growing brand with customers across Texas and beyond.

Today, Cowboy Pools offers fully-equipped 6’, 8’, and 10’ round stock tank pools, complete with high-quality filter pumps and custom-designed accessories to enhance the entire experience. But more than just a product, Cowboy Pools is a creative expression—an intersection of design, service, and lifestyle. The team is tight-knit, customer-focused, and proudly Austin-based. They believe in doing things the right way, treating people well, and building a brand that’s rooted in fun, originality, and transformation.

Cowboy Pools is more than a pool company—it’s a celebration of attainable luxury, personal creativity, and entrepreneurial spirit. Whether it’s a cold plunge, a soaking pool, or a backyard hangout spot, the goal is simple: to help people create something beautiful, memorable, and uniquely their own.


Products

The Honcho Cowboy Pool
The Honcho Cowboy Pool $3450.00
TempTamer Heater/Chiller
TempTamer Heater/Chiller $1950.00

Team Bios

Cowboy Pools Founders.jpeg

Aaron Weiss

Co-owner

see bio

Aaron is a born-and-raised Austinite with a storyteller’s soul and a maker’s mind. He grew up in the restaurant world—his family ran a series of acclaimed establishments, including the iconic Jeffrey’s—but he charted his own creative path through filmmaking. After discovering his passion for nonfiction storytelling in high school, he studied documentary film at The New School in New York and later launched a production company dedicated to helping nonprofits tell impactful stories around the globe. For over a decade, he traveled the world filming organizations doing life-changing work.

In 2020, after postponing their wedding due to the pandemic, Aaron and Amanda redirected their wedding fund into launching Cowboy Pools—an idea they’d been dreaming about for years. Building Cowboy Pools has been Aaron’s most rewarding and transformative journey to date, second only to raising his two sons. Whether he’s designing new products, overseeing operations, or exploring creative brand storytelling, Aaron brings heart, hustle, and a deep love for his hometown to everything he does.


Cowboy Pools Founders.jpeg

Amanda Shaftel

Co-owner

see bio

Amanda is a creative and a problem-solver with an eye for design and a drive to build something meaningful. Her early career spanned marketing, partnerships, and immersive event design, including her role as Strategic Partnerships Lead at SXSW Eco, where she worked alongside thought leaders to champion innovative solutions to global issues. A natural storyteller with a free spirit, Amanda also spent years designing and selling jewelry across the country, popping up at festivals, markets, and retailers—always blending creative exploration with an entrepreneurial mindset.

Cowboy Pools became an intersection of Amanda’s values and vision: a creative venture rooted in purpose, inclusion, and creative solutions. She’s spent the past five years building a funloving brand with grit and intention—balancing business growth with motherhood and pouring herself into the company’s success. Amanda is passionate about creating joyful, accessible backyard spaces and about running a business with integrity, creativity, and heart. For her, Cowboy Pools is a love letter to doing things differently, and proof that big ideas and honest work can still win


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