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Overview

Date Established 01/2025
Founder Steph Griffith
Industries
Home
Lifestyle
Website https://www.bleubully.com/

About

BleuBully Bedding is a provider of superior, top quality bedding and bed sheets made with eco-friendly materials for the benefit of our precious planet and all dreamers and sleepers. The products are made with 100% modal which is one of the finest, most luxurious materials available.

Founding Story

Our founder and her sidekick Bleu started BleuBully Bedding out of necessity after her favorite sheets became impossible to find. When Bed Bath & Beyond, the exclusive supplier of her beloved 400-thread-count, 100% modal sheets, filed for bankruptcy, she was devastated. Despite searching, no comparable sheets were available. Finding a community of others in the same predicament, she decided to take matters into her own hands. Leveraging her experience in merchandising and overseas contacts, she tracked down one of the original factories that made the sheets—and BleuBully Bedding was born.


Taking a huge leap of faith, our founder ordered her first production of sheets, testing them with her sidekick, Bleu, and making enhancements to the design. After setting up a Shopify site and working through Amazon’s process, she still hadn’t named her brand. But during a break with Bleu, her inspiration struck—her loyal French Bulldog. Named after "Bleu" for her favorite color and dog and “Bully” for the breed group, BleuBully was born. Launching its first sheet set in May 2024, BleuBully quickly gained traction with over 500 orders in a matter of months and 5 star reviews rolling in - she knew she was onto something. The brand is now expanding to offer new colors, sizes, and a jersey knit collection that will launch in early 2025.

Products

Sateen Sheet Set in Ivory White
Sateen Sheet Set in Ivory White $169.99

Team Bios

With nearly 15 years of expertise in consumer-packaged goods (CPG) marketing, specializing in beauty, health, and wellness brands, I've had the privilege of navigating the vibrant corporate landscape of New York City, contributing to the growth of top global beauty brands such as Dr. Dennis Gross Skincare, Buxom Cosmetics, Elizabeth Arden, and Laura Mercier Cosmetics to name a few. My journey led me to found MOD Consulting, where I serve as a Fractional CMO, growth marketing consultant, and advisor. At MOD Consulting, I partner with founders and CEOs to craft tailored strategies that drive sustainable growth and scalability for their ventures. From brand positioning to product innovation, I leverage my deep industry knowledge and strategic acumen to deliver impactful results through full scale 360 marketing strategies. Passionate about empowering emerging businesses, I'm committed to fostering collaborative partnerships that propel brands to new heights.

Our founder and her sidekick Bleu started BleuBully Bedding out of necessity after her favorite sheets became impossible to find. When Bed Bath & Beyond, the exclusive supplier of her beloved 400-thread-count, 100% modal sheets, filed for bankruptcy, she was devastated. Despite searching, no comparable sheets were available. Finding a community of others in the same predicament, she decided to take matters into her own hands. Leveraging her experience in merchandising and overseas contacts, she tracked down one of the original factories that made the sheets—and BleuBully Bedding was born.

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