BetterMe Store - Public Relations Media Kit - Press Hook

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Overview

Date Established	01/2017
Founder	Victoria Repa
Industries	Health & Wellness E-commerce & Retail Fashion Sports Fitness Beauty Home Lifestyle Outdoor Adventure
Website	https://store.betterme.world/
Social

About

BetterMe Store was born with a clear mission—to empower people of all shapes and sizes to embrace their individual paths towards a healthier, happier life. The brand offers a diverse range of designs and styles, from cozy sweatpants to sexy catsuits in a broad spectrum of colors and prints. With sweat-proof, soft, and sleek fabrics and sizes ranging from XS to 2XL, everyone can feel confident, supported, and stylish.

We BetterMe Store launched a collection of Exercise and Fitness Equipment that provides fitness enthusiasts with tools that enhance workout experiences regardless of fitness level or location.

Founding Story

The vision of the brand comes from the personal experience of BetterMe founder and CEO, Victoria Repa. Victoria, a certified health coach, Pilates instructor, and a top life coaching voice on LinkedIn, understands that true wellness goes beyond physical fitness. She advocates for a holistic approach to well-being and personally tests every design that goes into BetterMe Store's products. Years of experience in various sports have given her a keen understanding of what works to look and feel good towards a healthier lifestyle.

“My vision for BetterMe athleisure goes beyond just adding another name to a crowded market. It's about creating clothing that ignites confidence,” says Victoria. “As a young girl, I struggled with shyness and my weight. This experience taught me that societal pressures can exacerbate insecurities. Confidence makes you project strength, a sense of accomplishment, and, yes, even sexiness. When you believe in yourself, what once seemed impossible suddenly feels attainable. Our activewear is designed to be more than just gear, it manifests of that belief.”

Products

Sculpt Weight Loop $89.00

Sleek Zip-Up Long Sleeve Jacket $64.00

Full-Length Catsuit $109.00

Sculpt Body Bar $139.00

Pilates Loop Bands $48.00

Full-Length Catsuit $119.00

Sculpt Dumbbells $59.00

Full-Length Catsuit Orange $119.00

Full-Length Catsuit $89.00

Full-Length Catsuit $89.00

Full-Length Catsuit $89.00

Pilates Power Kit $349.00

Everyday Exercise Mat $59.00

Contour Stitch Catsuit $99.00

Closed-Back Shorts Catsuit $98.98

Closed-Back Catsuit $99.00

Strappy Back Catsuit $98.00

Two-Tone Full-Length Catsuit $119.00

Contrology Crossback Bodysuit $99.00

Closed-Back Shorts Catsuit $79.00

Short Sleeve Full-Length Catsuit $109.00

Sleek Shorts Catsuit in Ivory $78.98

Recovery Foam Roller $39.00

Pilates Power Kit $349.00

Pilates Travel kit $119.00

Closed-Back Catsuit $99.00

Contrology Crossback Bodysuit - Midnight Plum $99.00

Pilates Sliders $29.00

Better League Hockey Jersey $59.00

Better League Oversized Tee $69.00

Better League Varsity Jacket $129.00

Better League Wide-Leg Sweatpants $69.00

Better League Zip Sweatshirt $89.00

Better League Beanie $39.00

Better League Cap $28.95

Wellness Journey Advent Calendar $249.00

Wellness Essentials Kit $249.00

Affiliates

Impact Radius

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Press

Vacationer - Dec 06, 2025 Holi-Gay Gifts for the Frequent Traveler and Nomad at Home "Whether you’re traveling this festive season, or staying at home and entertaining your elves, now is the time to purchase those gifts, accessories, treats, decorations, and everything that will put a smile on your face or someone else’s, and brighten the occasion. Wherever possible, we’ve tried to select items that are minority or ally-owned, sustainable, and everything else that aligns with Vacationer’s core values of a mindful existence."

TrendHunter - Dec 06, 2025 Top 100 Sports Trends in 2025 "This year’s sports scene tightened its focus on gear that blends performance with everyday wear and on AI tools that make training and nutrition more accessible. Expect minimalist, multiuse apparel and phone‑first analytics to shape how people move, train, and recover."

Fashion Week Daily - Dec 05, 2025 Why Catsuits Are Your New Workout Must-Have "Catsuit: The Ultimate Activewear for Style and Performance"

Naluda Magazine - Dec 05, 2025 The Pilates Princess Trend: Where Fitness Meets Femininity and Inner Strength "You may have noticed the Pilates princess aesthetic sweeping social media. For those not keen on masculine, sweaty gym workouts, this is a welcome change. The Pilates princess trend offers a holistic approach to well-being by combining elegant workouts with feminine style. This blend of strength, flexibility, and style is what you didn’t know you needed. With the right outfit and routine, you can romanticize your daily life, turning every workout into a chic wellness ritual."

Grazia - Dec 04, 2025 I Swore I Wasn’t A Pilates Girl, But This Chic App-Powered Kit Has Me Fully Converted "Because sometimes the right routine isn’t about changing your life - just your equipment."

Press Releases

Expansion News - Nov 05, 2025 BetterMe Store Launches the Wellness Journey Advent Calendar — 12 Days of Self-Care & Inspiration

New Launch - Oct 08, 2025 BetterMe Debuts New Streetwear Collection: BetterMe League

New Launch - Sep 26, 2025 BetterMe Reimagines Fitness Essentials With a New Neutral Chic Palette

All Press Releases

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