BetterMe Store - Public Relations Media Kit - Press Hook

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Overview

Date Established	01/2017
Founder	Victoria Repa
Industries	Health & Wellness E-commerce & Retail Fashion Sports Fitness Beauty Home Lifestyle Outdoor Adventure
Website	https://store.betterme.world/
Social

About

BetterMe Store was born with a clear mission—to empower people of all shapes and sizes to embrace their individual paths towards a healthier, happier life. The brand offers a diverse range of designs and styles, from cozy sweatpants to sexy catsuits in a broad spectrum of colors and prints. With sweat-proof, soft, and sleek fabrics and sizes ranging from XS to 2XL, everyone can feel confident, supported, and stylish.

We BetterMe Store launched a collection of Exercise and Fitness Equipment that provides fitness enthusiasts with tools that enhance workout experiences regardless of fitness level or location.

Founding Story

The vision of the brand comes from the personal experience of BetterMe founder and CEO, Victoria Repa. Victoria, a certified health coach, Pilates instructor, and a top life coaching voice on LinkedIn, understands that true wellness goes beyond physical fitness. She advocates for a holistic approach to well-being and personally tests every design that goes into BetterMe Store's products. Years of experience in various sports have given her a keen understanding of what works to look and feel good towards a healthier lifestyle.

“My vision for BetterMe athleisure goes beyond just adding another name to a crowded market. It's about creating clothing that ignites confidence,” says Victoria. “As a young girl, I struggled with shyness and my weight. This experience taught me that societal pressures can exacerbate insecurities. Confidence makes you project strength, a sense of accomplishment, and, yes, even sexiness. When you believe in yourself, what once seemed impossible suddenly feels attainable. Our activewear is designed to be more than just gear, it manifests of that belief.”

Products

Sculpt Weight Loop $89.00

Sleek Zip-Up Long Sleeve Jacket $64.00

Full-Length Catsuit $109.00

Sculpt Body Bar $139.00

Pilates Loop Bands $48.00

Full-Length Catsuit $119.00

Sculpt Dumbbells $59.00

Full-Length Catsuit Orange $119.00

Full-Length Catsuit $89.00

Full-Length Catsuit $89.00

Full-Length Catsuit $89.00

Pilates Power Kit $349.00

Everyday Exercise Mat $59.00

Contour Stitch Catsuit $99.00

Closed-Back Shorts Catsuit $98.98

Closed-Back Catsuit $99.00

Strappy Back Catsuit $98.00

Two-Tone Full-Length Catsuit $119.00

Contrology Crossback Bodysuit $99.00

Closed-Back Shorts Catsuit $79.00

Short Sleeve Full-Length Catsuit $109.00

Sleek Shorts Catsuit in Ivory $78.98

Recovery Foam Roller $39.00

Pilates Power Kit $349.00

Pilates Travel kit $119.00

Closed-Back Catsuit $99.00

Contrology Crossback Bodysuit - Midnight Plum $99.00

Pilates Sliders $29.00

Better League Hockey Jersey $59.00

Better League Oversized Tee $69.00

Better League Varsity Jacket $129.00

Better League Wide-Leg Sweatpants $69.00

Better League Zip Sweatshirt $89.00

Better League Beanie $39.00

Better League Cap $28.95

Wellness Journey Advent Calendar $249.00

Wellness Essentials Kit $249.00

Affiliates

Impact Radius

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Press

BrownStyle Magazine - Nov 12, 2026 Gift Guide: Luxe Gifts To Help Her Live A Soft Life With Style "Luxury isn’t just about the price tag—it’s about how something makes you feel. This season, we’re celebrating the art of living well with gifts that shimmer with intention and style."

The Wordrobe - Nov 06, 2025 The Wellness Edit: Autumn 2025 "The days are getting darker but that shouldn't stop your motivation from slowing down. From helpful run gear through to must-have recovery, put these top notch wellness products for your radar."

New York Post - Nov 03, 2025 Inside the Google Holiday 100: Top-searched gifts of 2025, listed in full "It’s that magical time of year again: the lights are twinkling, the cocoa is flowing and your shopping list is getting longer by the minute. Of course, you’re Googling “presents for dad who hates everything,” but now, there’s a new trending edit we’re all about."

The Wordrobe - Oct 31, 2025 The Running Edit: Autumn 2025 "Whether you’re just starting a running journey or working towards your next treadmill target, editor Sophie Ritchie shares her favourite running-led products to help keep you motivated and ready for the miles ahead"

Everyday Health - Oct 30, 2025 We Think The Perfect Gift Makes You Happy and Healthy — Here Are 38 Wellness Gifts We Love "There’s never a better time for self-care than around the holidays. I’m a licensed psychotherapist, and I’m always nudging my clients to take good care, but it’s especially important around the holidays. Family drama, extensive travel, and financial stress can take a toll on everyone’s well-being. That’s why I’m presenting a gift guide solely focused on self-care, since the stress doesn’t end as the holiday season ends."

Press Releases

Expansion News - Nov 05, 2025 BetterMe Store Launches the Wellness Journey Advent Calendar — 12 Days of Self-Care & Inspiration

New Launch - Oct 08, 2025 BetterMe Debuts New Streetwear Collection: BetterMe League

New Launch - Sep 26, 2025 BetterMe Reimagines Fitness Essentials With a New Neutral Chic Palette

All Press Releases

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