BetterMe Store - Public Relations Media Kit - Press Hook

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Overview

Date Established	01/2017
Founder	Victoria Repa
Industries	Health & Wellness E-commerce & Retail Fashion Sports Fitness Beauty Home Lifestyle Outdoor Adventure
Website	https://store.betterme.world/
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About

BetterMe Store was born with a clear mission—to empower people of all shapes and sizes to embrace their individual paths towards a healthier, happier life. The brand offers a diverse range of designs and styles, from cozy sweatpants to sexy catsuits in a broad spectrum of colors and prints. With sweat-proof, soft, and sleek fabrics and sizes ranging from XS to 2XL, everyone can feel confident, supported, and stylish.

We BetterMe Store launched a collection of Exercise and Fitness Equipment that provides fitness enthusiasts with tools that enhance workout experiences regardless of fitness level or location.

Founding Story

The vision of the brand comes from the personal experience of BetterMe founder and CEO, Victoria Repa. Victoria, a certified health coach, Pilates instructor, and a top life coaching voice on LinkedIn, understands that true wellness goes beyond physical fitness. She advocates for a holistic approach to well-being and personally tests every design that goes into BetterMe Store's products. Years of experience in various sports have given her a keen understanding of what works to look and feel good towards a healthier lifestyle.

“My vision for BetterMe athleisure goes beyond just adding another name to a crowded market. It's about creating clothing that ignites confidence,” says Victoria. “As a young girl, I struggled with shyness and my weight. This experience taught me that societal pressures can exacerbate insecurities. Confidence makes you project strength, a sense of accomplishment, and, yes, even sexiness. When you believe in yourself, what once seemed impossible suddenly feels attainable. Our activewear is designed to be more than just gear, it manifests of that belief.”

Products

Sculpt Weight Loop $89.00

Sculpt Body Bar $139.00

Full-Length Catsuit $109.00

Sculpt Dumbbells $59.00

Full-Length Catsuit $119.00

Pilates Loop Bands $48.00

Full-Length Catsuit Orange $119.00

Full-Length Catsuit $89.00

Full-Length Catsuit $89.00

Full-Length Catsuit $89.00

Pilates Power Kit $349.00

Everyday Exercise Mat $59.00

Contour Stitch Catsuit $99.00

Closed-Back Shorts Catsuit $98.98

Closed-Back Catsuit $99.00

Strappy Back Catsuit $98.00

Two-Tone Full-Length Catsuit $119.00

Contrology Crossback Bodysuit $99.00

Closed-Back Shorts Catsuit $79.00

Short Sleeve Full-Length Catsuit $109.00

Sleek Shorts Catsuit in Ivory $78.98

Recovery Foam Roller $39.00

Pilates Power Kit $349.00

Pilates Travel kit $119.00

Closed-Back Catsuit $99.00

Contrology Crossback Bodysuit - Midnight Plum $99.00

Ultrasculpt High Waisted Butt Lifting Tummy Control Shaping Training Shorts 4.5" $39.00

Ultrasculpt Longline Halterneck Form-Fitting Built-in Bra Twill Knit Tank Top $39.00

Ultrasculpt Longline Full Zipper Seamless Breathable Warm Jacket $59.00

Ultrasculpt Longline Form-Fitting Seamless Thumb Hole Twill Knit Half-Zip Top $49.00

Ultrasculpt Halterneck Backless Strappy Functional Twill Knit Bra $28.98

Form-Fitting Shorts Crossback Built-in Bra Sweat-Wicking Bodysuit Regular price $59.00

Mini Pilates Reformer $198.00

Pilates Sliders $29.00

Wellness Journey Advent Calendar $249.00

Wellness Essentials Kit $249.00

Form-Fitting Full Length Crossback Built-in Bra Sweat-Wicking Bodysuit $68.96

Pro Yoga Mat $109.00

Lifting Tummy Control Shaping Training Leggings $49.00

Affiliates

Press

Beauty News NYC - Jan 02, 2026 Small Space, Big Results: The Pilates Essential Kit "2026 is here, and if your goal is to feel strong and zen, the BetterMe Store has you covered."

Elite Daily - Dec 22, 2025 New Year Glow Up, 8 Unique Holiday Gifts To Help Kickstart Your Resolutions "The new year is the perfect time to refresh routines and choose gifts that inspire meaningful upgrades in everyday life."

Everyday Health - Dec 19, 2025 10 Best At-Home Pilates Equipment Pieces to Build a Studio-Quality Routine "Pilates is well worth a regular spot in your fitness rotation. Among its many benefits, this low-impact exercise can help build core strength, improve posture, and increase flexibility.[1] Pilates may also help lower muscle tension, fight fatigue, and reduce anxiety, depression, and stress[2][3]"

ELLE - Dec 15, 2025 Christmas Gift Guide For Your Fitspo Friends "For the people who actually use their gym memberships."

All Womens Talk - Dec 13, 2025 Pilates Equipment: Your Guide to Effective and Versatile Fitness Tools "Achieving the strength and flexibility of a Pilates body has never been easier. In fact, Pilates equipment is making studio-quality workouts accessible at home. Gone are the days of needing to spend big money on Pilates studio fees. No need to burn gas and fight traffic."

Press Releases

Expansion News - Dec 19, 2025 Ashley Park Makes a Statement in BetterMe’s Sleek Shorts Catsuit on Emily in Paris

Expansion News - Nov 05, 2025 BetterMe Store Launches the Wellness Journey Advent Calendar — 12 Days of Self-Care & Inspiration

New Launch - Oct 08, 2025 BetterMe Debuts New Streetwear Collection: BetterMe League

All Press Releases

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