BetterMe Store - Public Relations Media Kit - Press Hook

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Overview

Date Established	01/2017
Founder	Victoria Repa
Industries	Health & Wellness Sports Fitness E-commerce & Retail Fashion Beauty Home Lifestyle Outdoor Adventure
Website	https://store.betterme.world/
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About

BetterMe Store was born with a clear mission—to empower people of all shapes and sizes to embrace their individual paths towards a healthier, happier life. The brand offers a diverse range of designs and styles, from cozy sweatpants to sexy catsuits in a broad spectrum of colors and prints. With sweat-proof, soft, and sleek fabrics and sizes ranging from XS to 2XL, everyone can feel confident, supported, and stylish.

We BetterMe Store launched a collection of Exercise and Fitness Equipment that provides fitness enthusiasts with tools that enhance workout experiences regardless of fitness level or location.

Founding Story

The vision of the brand comes from the personal experience of BetterMe founder and CEO, Victoria Repa. Victoria, a certified health coach, Pilates instructor, and a top life coaching voice on LinkedIn, understands that true wellness goes beyond physical fitness. She advocates for a holistic approach to well-being and personally tests every design that goes into BetterMe Store's products. Years of experience in various sports have given her a keen understanding of what works to look and feel good towards a healthier lifestyle.

“My vision for BetterMe athleisure goes beyond just adding another name to a crowded market. It's about creating clothing that ignites confidence,” says Victoria. “As a young girl, I struggled with shyness and my weight. This experience taught me that societal pressures can exacerbate insecurities. Confidence makes you project strength, a sense of accomplishment, and, yes, even sexiness. When you believe in yourself, what once seemed impossible suddenly feels attainable. Our activewear is designed to be more than just gear, it manifests of that belief.”

Products

Sculpt Weight Loop $89.00

Full-Length Catsuit $109.00

Full-Length Catsuit Orange $119.00

Pilates Loop Bands $48.00

Full-Length Catsuit $119.00

Sculpt Body Bar $139.00

Sculpt Dumbbells $59.00

Track Shorts $49.00

Athletic Mid-Thigh Shorts $59.00

Full-Length Catsuit $89.00

Zip-Up Hoodie $79.00

Full-Length Catsuit $89.00

Everyday Exercise Mat $59.00

Full-Length Catsuit $89.00

Contour Stitch Catsuit $99.00

Pilates Power Kit $349.00

Two-Tone Full-Length Catsuit $119.00

Form-Fitting Shorts Crossback Built-in Bra Sweat-Wicking Bodysuit Regular price $59.00

Contrology Crossback Bodysuit $99.00

Short Sleeve Full-Length Catsuit $109.00

Ultrasculpt High Waisted Butt Lifting Tummy Control Shaping Training Shorts 4.5" $39.00

Closed-Back Catsuit $99.00

Pro Yoga Mat $109.00

Contrology Crossback Bodysuit - Midnight Plum $99.00

Closed-Back Shorts Catsuit $98.98

Mini Pilates Reformer $198.00

Closed-Back Catsuit $99.00

Resolution Kit $249.00

Strappy Back Catsuit $98.00

Pilates Sliders $29.00

Closed-Back Shorts Catsuit $79.00

Sleek Shorts Catsuit in Ivory $78.98

Recovery Foam Roller $39.00

Pilates Power Kit $349.00

Pilates Travel kit $119.00

Relaxed Oversized Full Zipper Kangaroo Pockets Soft Hoodie $58.98

Comfy Mid-Thigh Stretchy Waist French Terry Jersey Shorts $39.00

Ultralight Athletic Jacket $89.00

Essential Sweatpants $69.00

Loose Tank Top $49.00

Everyday T-Shirt $49.00

Convertible Magnetic Utility Shirt $99.00

Magnetic Quarter-Zip Adaptive Hoodie $79.00

Sensory Comfort Adaptive T-Shirt $49.00

Women's Adaptive Zip-Off Pants $69.00

Men's Adaptive Zip-Off Pants $69.00

Pilates Princess Halter Jumpsuit $89.00

Pilates Princess Open-Back Jumpsuit $89.00

High-Waisted ⅞ Leggings $69.00

Pilates Princess Cutout Jumpsuit $88.95

Pilates Princess Zip Romper Regular price $79.00

Wellness Journey Advent Calendar $249.00

Lifting Tummy Control Shaping Training Leggings $49.00

Ultrasculpt Longline Halterneck Form-Fitting Built-in Bra Twill Knit Tank Top $39.00

Ultrasculpt Longline Full Zipper Seamless Breathable Warm Jacket $59.00

Ultrasculpt Longline Form-Fitting Seamless Thumb Hole Twill Knit Half-Zip Top $49.00

Ultrasculpt Halterneck Backless Strappy Functional Twill Knit Bra $28.98

Form-Fitting Full Length Crossback Built-in Bra Sweat-Wicking Bodysuit $68.96

Slouchy Roomy Stretchy Waistband Cozy Joggers Regular price $49.00

Affiliates

Press

Marie Claire (UK) - May 09, 2026 Instructors Swear by the 2-Minute Pilates Double Toe Tap for Strengthening Deep Ab Muscles—I Tried It For a Week and, Wow

Yahoo (Currently) - May 07, 2026 “I wanted more women to feel the same way that I do”—a Pilates instructor shares the exact weekly routine she uses to boost energy, improve strength and move pain-free

Yahoo Life - May 01, 2026 This four-move resistance band workout for seniors will improve mobility and build functional strength

Bored Panda - Apr 30, 2026 Reality TV Star Asked To Cover Up Unexpected Body Part While In Airline Lounge

The Strategist - Apr 29, 2026 I Get a Better At-Home Workout With These Pilates Weights and This $7-a-Month App

Press Releases

New Launch - May 15, 2026 BetterMe Launches Adaptive Collection, Redefining Performance Wear Through Inclusive Design

Expansion News - Mar 06, 2026 BetterMe Expands Into Men’s Wear With Performance-Ready Pieces

Expansion News - Dec 19, 2025 Ashley Park Makes a Statement in BetterMe’s Sleek Shorts Catsuit on Emily in Paris

All Press Releases

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