Behno

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Overview

Founder	Shivam Punkya
Industries	E-commerce & Retail Fashion Entrepreneurship Retail Lifestyle
Website	https://behno.com/
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About

We redefine sustainability and ethics in fashion.

We’re pioneering a new standard for manufacturing in the global garment trade, revolutionizing the way garment workers and artisans are viewed, employed, and treated.

Inspiring change not only by example at our own factory, we also partner with other international factories adhering to rigid compliances striving to improve factory conditions in developing countries.

Our objects are handmade in facilities incrementally implementing “The behno Standard,” a set of six guiding principles:

“THE BEHNO STANDARD WAS BUILT BOTTOM-UP, ENSURING GARMENT WORKERS AND ARTISANS WERE AT THE CENTER OF THE CONVERSATION.”

Founding Story

SHIVAM PUNJYA

FOUNDER & CREATIVE DIRECTOR

Shivam Punjya is the founder and creative director of behno. He oversees the brandʼs overall social and creative direction and positioning. Punjya founded the brand with the goal of addressing poverty and global health through traditional and non-traditional enterprise channels. Punjyaʼs professional experiences include luxury hospitality conglomerate InterContinental Hotels Group in London to GreatNonprofits.org, a tech-based nonprofit in the Silicon Valley. Upon completing his B.A. in International Political Economy from U.C. Berkeley, Punjya led extensive fundraising campaigns for the overseas branch of Pratham, India’s largest education advocacy nonprofit. Punjya graduated from Duke University with a M.S. in Global Health from the Duke Global Health Institute. During his time at Duke University, Punjya also studied social entrepreneurship at the Fuqua School of Business. Most recently, Punjya also served as the President of the board of Fashion Revolution (USA) where he was previously its Country Coordinator.