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Date Established 05/2021
Founder Robin Doyle
Headquarters Los Angeles, CA
Nonprofit & Social Impact
E-commerce & Retail
Press Contact Robin Doyle


Welcome to Beautyologie, a marketplace for conscious consumers who seek brands that truly make a difference, not just on the surface of their skin, but in the world we live in.

Founding Story

Right before the pandemic, Robin Doyle took a trip to India which transformed her outlook on the consumer industry. Witnessing firsthand how western shopping behavior affects a developing country, she had an idea to create a collective of mission-driven beauty brands that put people and the planet before profit. Thus, Beautyologie was born with a vision to be a marketplace that empowers conscious consumers and supports brands that make a positive impact on society and the environment.


The name of the product on the page is "700 Rivers Soap Trio".
The name of the product on the page is "700 Rivers Soap Trio". $25.00
Blood Orange Vetiver Room Spray
Blood Orange Vetiver Room Spray $20.02
Lavender Cypress Room Spray
Lavender Cypress Room Spray $20.00
Balsam Sage Room Spray
Balsam Sage Room Spray $20.00

Team Bios

Robin is a 25-year beauty industry veteran with successes as a writer, editor, public relations/media expert, and entrepreneur. Following a bucket list trip to India in 2020, she witnessed how Western consumerism impacts developing nations – and decided she didn’t want to perpetuate this cycle any longer. With a passion for beauty, travel, learning about cultures, and media savvy, Robin created in 2021, an online beauty marketplace catering to conscious beauty consumers who want their dollars to make a difference.


Since Beautyologie’s inception, Robin has secured 50+ brand partnerships with global producers, and garnered favorable press in media outlets (including Bloomberg, Byrdie, and The Good Trade). Beauty Independent recently awarded Beautyologie an Honoree Retail Award for “Audience Educator.” She has been recognized as one of “40 Social Entrepreneurs to Watch for in 2022” by Cause Artist. Additionally, Robin has opened 3 brick-and-mortar shop-in-shop locations across Southern California.


Robin received a Bachelor of Arts degree in English from the University of California – Irvine. During her undergraduate degree, she fueled her love of travel by completing a study abroad in South France. Eager to continue exploring the world, she secured internships in London and began working as a freelance writer for several media outlets, including Entertainment Weekly magazine. In 1998, she landed her first beauty editor position at teen magazine Jump


The daughter of an entrepreneur, Robin has always had the drive to create. In the early 2000s, she conceptualized and launched two retail businesses. Wrap Star, a hair accessories company, sold products in 200 retailers across the U.S. (including Fred Segal and Henri Bendel) and was featured in InStyle, Glamour, and People magazines. She also co-founded Innies ‘n Outies, a children’s clothing line, which launched 2 successful seasonal collections.


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