Bad Birdie Announces Grand Opening of First San Diego Store at Westfield UTCBad Birdie, the disruptive golf apparel brand, is excited to announce the grand opening of its first retail location in San Diego, California, set for October 3rd, 2025.
Bad BirdieSep 15, 2025
Scottsdale, AZ (September 15, 2025) 一 Bad Birdie, the style-forward and playfully rebellious golf apparel brand, is set to unveil its first retail location in San Diego, California, on October 3rd, 2025, bringing its bold designs to the vibrant local golf community.
Bad Birdie’s new San Diego store will be located at the refined Westfield UTC Shopping Mall, an upscale, open-air shopping mall, situated in a city renowned for its dynamic golf community and stunning courses. This exciting milestone marks Bad Birdie’s expansion from its original Scottsdale, Arizona location, reflecting the brand's commitment to creating a new wave of engagement in the golf world.
“As a Southern California-born brand, we love San Diego as a location for a second retail store because of the laid-back, good vibes of the culture,” says Jason Richardson, Founder & CEO of Bad Birdie. “That's the spirit of Bad Birdie, and we thought it was essential to choose a spot that reflects how we approach golf.”
Bad Birdie resonates with the golf culture of San Diego, bringing a distinctive and disruptive approach to golf apparel into a community that shares its love for the game. Bad Birdie’s goal is to inspire the next generation of golfers with fresh, stylish, and unapologetically original designs that stand out on and off the course. By opening their new store in the vibrant locale of San Diego, Bad Birdie aims to foster a sense of community and invite more players to experience the joy of golf.
Grand Opening Details:
Date: October 3, 2025
Location: 4525 La Jolla Village Drive, Suite D18, San Diego, CA 92122
Notable Features: Exclusive in-store apparel line, free customizable gifts with purchase, and in-store competitions
As Bad Birdie celebrates this exciting store opening milestone, its journey proves how far a bold idea can go. Bad Birdie began as a side hustle in its founder’s apartment with one simple thought: golf apparel was boring. What started small quickly grew into a movement. Golfers everywhere joined in, and soon it was no longer just a side hustle—Bad Birdie was in pro shops, major retailers, and even pitching on Shark Tank.
From there, the brand expanded into retail stores, signed pro athletes, partnered with high schools, and built a community of golfers who prioritize playing the game and having a great time over stuffy traditions.
Bad Birdie is a golf apparel brand for those who play bold and never lay up. Their performance-driven, style-forward gear breaks the mold of traditional golf wear—injecting color, character, and confidence into every collection for men, women, and youth. Designed for those who believe golf wasn’t meant to be proper—it was meant to be played—Bad Birdie exists to move the game forward and make space for bold self-expression to belong on the course as much as the game itself.
When Bad Birdie started, we gave golfers something they’d never had before. A bold print polo ready to disrupt an old game, invite people in, and create a new community of players.
Today, we’re proud of our impact on the sport and the new generation we see on the course. As we grow, we want to keep the energy of those early days and develop new disruptive apparel that moves golf forward into a more innovative and inclusive space.
We started bold, we’re staying bad, and we will continue to show golfers what the game can be.
Sep 15, 2025
