Founded in 2017 and headquartered in Englewood, NJ, BabyBuddha Products was created to offer mothers a portable, hospital-grade pumping experience, liberating them from clunky, stationary pumps. Inspired by the need for mobility, the brand focused on creating a small, powerful, and FDA-approved pump, often referred to as a "game-changer" in the industry.

Founding Story and Evolution:

1. The Inspiration: The concept was born in an apartment, aiming to disrupt the market with a high-strength, compact pump that allows mobility.
2. Initial Development: In 2016, founder(s) sought a product that required high standards (FDA approval) to avoid being a "commodity" and was later presented with a prototype by an engineer.
3. The "Why": The goal was to provide freedom and convenience, allowing mothers to manage their busy lives while maintaining their breastfeeding journeys.
4. Evolving Product (BabyBuddha 2.0): Based on real-time feedback from co-founder Matt Masiello's wife—as noted on their Facebook page—a second, more refined version was introduced to provide more comfortable, yet effective, suction levels.
5. Target Audience: Working mothers and those seeking to move around while pumping.
6. Commitment: The company supports breastfeeding advocacy, including donations to the March of Dimes and, as mentioned on their About page, offering scholarships for future IBCLCs.