Babs Boutique NYC

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Overview

Date Established	01/2024
Founder	Barbara Norman
Industries	Fashion
Website	https://babsboutiquenyc.com/
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About

Babs Boutique NYC is a creative fashion brand that brings together the artistry of photography and the fluidity of fashion. Using her own stunning photographs as the foundation for unique fabric designs, Barbara Norman (aka Babs) creates limited-run garments that are both beautiful and comfortable. Designed for confidence and comfort, each piece features soft, flowing textures and flattering silhouettes, inviting you to move with ease and style. She often selects silks for their luxurious feel, fluid drape, and inherent comfort and breathability. Babs Boutique NYC is proudly designed and produced in New York City with a commitment to sustainable practices. Furthermore, a portion of all proceeds supports charity: water, helping bring clean and safe water to communities around the globe.

Founding Story

Babs Boutique NYC began with a creative spark. Our founder, Barbara "Babs" Norman, spent 25 years behind the lens as a professional fashion photographer in the city. Her deep love for style naturally blended with her photographic eye when she started experimenting: what if her favorite photos—like a NYC street light, or a vivid travel memory—could become the pattern for a beautiful fabric? This exciting process of designing unique textiles and then designing the resulting garments quickly turned into an obsession. After the pieces Babs made for herself garnered endless compliments, she realized these designs belonged on more than just her closet hangers. And just like that, Babs Boutique NYC was born!