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Aya Paper Co.
Gifts that Get You
Overview
Date Established | 07/2019 |
Founder | SaVonne Anderson |
Headquarters | None |
Industries |
Manufacturing
Home
E-commerce & Retail
Sustainability
Entrepreneurship
Lifestyle
Business
|
Website | https://ayapaper.co |
Social |
About
Aya Paper Co. is a greeting card and gift company founded by SaVonne Anderson, designed to fill the gap in an industry that has long overlooked authentic representation. As an industry disruptor, Aya Paper Co. is celebrated for creating products that reflect the real-life experiences and values of the Black millennial community, with cards and gifts that go beyond generic sentiments to offer something personal and meaningful. In just five years, Aya has redefined how people celebrate life’s milestones, with a focus on creating authentic connections through its thoughtful and relatable designs.
Aya Paper Co. has garnered attention for its fresh, culturally relevant approach to greeting cards and gifts. Founder SaVonne Anderson has been featured in outlets such as Forbes, Black Enterprise, and Refinery29 for her unique vision and leadership, and she was recognized as a Tory Burch Foundation Fellow in 2024. Under her leadership, the brand has gained nationwide success, being sold in hundreds of retailers including Nordstrom, Macy’s, and Whole Foods. Aya Paper Co. continues to stand out for its design excellence, compelling storytelling, and its ability to connect with customers on a deeper level, making it a brand that’s impossible to ignore.
Founding Story
Aya Paper Co. was born out of SaVonne Anderson’s desire to create something that was missing in the world: greeting cards that authentically reflected the Black experience. As a Newark native and Fordham University graduate, SaVonne always had a passion for design, working as the first in-house designer at a contemporary Black art museum in NYC since the 1980s. However, during her time in the creative world, she realized there was a significant lack of diversity in the stationery industry. After struggling to find cards that represented her culture and community, she had an “ah-ha” moment and decided to fill that gap herself. That spark of inspiration became the foundation of Aya Paper Co., a brand that would go on to disrupt the industry by offering authentic, relatable products for Black millennials.
In 2020, SaVonne transitioned to full-time entrepreneurship to focus on building Aya Paper Co., a decision that has since been validated by the brand’s rapid growth and recognition. What began as a personal mission has transformed into a nationally acclaimed company, with products sold in major retailers and features in prominent media outlets. SaVonne’s vision to elevate representation in an industry that had long overlooked diverse voices continues to drive the brand forward. Today, Aya Paper Co. is known for its unique ability to blend design excellence with authentic storytelling, creating products that resonate deeply with its audience.
Team Bios
SaVonne Anderson, a Newark native and Fordham University graduate, began her career at a contemporary Black art museum in NYC, becoming its first in-house designer since the 80s. In 2020, she transitioned to full-time entrepreneurship as the CEO of Aya Paper Co, a nationally recognized greeting card and gift company. Her unique approach, bridging sustainability, business, and design, has earned her features in Forbes, Black Enterprise, Refinery 29, and other prominent outlets.
Under Anderson's leadership, Aya Paper Co has gained widespread acclaim, with products featured in hundreds of retailers nationwide, including Nordstrom, Macy's, Whole Foods, and Kohls. The brand has been highlighted in Allure, Time, CNN, Parade, Architectural Digest, and many more. Anderson's commitment to celebrating Black joy is evident in Aya Paper Co's artistic imagery and authentic messages, addressing the underrepresentation of people of color in the greeting card industry. In addition to her entrepreneurial success, Anderson actively contributes to the education and empowerment of emerging creatives and entrepreneurs, further solidifying her impact on the landscape of Black entrepreneurship.
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