Brands   / 


Date Established
Founder Paul Voge, Madeleine Voge
Headquarters San Francisco, CA, USA
Press Contact Paul Voge


Lavender Cucumber
Lavender Cucumber $1.99
Cactus Rose
Cactus Rose $1.99
Lemongrass Coconut
Lemongrass Coconut $1.99
Aura Bora Variety Pack (12x)
Aura Bora Variety Pack (12x) $30.00


Aura Bora is a sparkling water made from herbs, fruits, and flowers for earthly tastes and heavenly feelings. Aura Bora uses real herbal extracts, vivid flavors, and floral aromas for a a flavor profile unlike any other. Using high-quality, plant-based ingredients and real herbal extracts in every can makes for a clean label and a remarkably light, refreshing, and vibrant taste. Every colorful variety is sugar-free, calorie-free, non-GMO, Whole30 approved, and donates a portion of sales to 1% for the Planet.

Aura Bora was founded in San Francisco, CA by Paul and Madeleine Voge in early 2000. The 26-year-old couple started experimenting in their kitchen with a home carbonator and crushed herbs to make a better tasting, better feeling sparkling water with wild herbal ingredients. Since launching, Aura Bora has exploded, with no signs of stopping. They have seen unprecedented growth — from the shelves of one store in January 2020 to 700 retailers around the country including Whole Foods, Walmart, and Thrive Market. They have been featured in Forbes, selected as a semi-finalist in BEVnet's New Beverage Showdown, completed SKU (a competitive CPG accelerator in Austin, Texas), and ranked as the fastest selling beverage on Thrive Market. 

Founding Story

One day in the summer of 2019, Paul and Madeleine Voge were bemoaning the underwhelming, bland sparkling water brands on the market. It was hard to find options with unique flavor profiles and ingredients beyond the typical lemon or grapefruit. So together, they created the very first batch of herbal sparkling water in their kitchen with peppermint oil, crushed basil leaves, dried lavender and rose petals, and a home carbonator. 

And so Aura Bora was born. They created five delicious varieties using wild, plant-based concoctions. It's a whimsical, sugar-free, calorie-free drink with playful packaging and a partnership with 1% for the Planet.

Team Bios

Paul Voge

Cofounder / CEO

see bio

Paul has been starting businesses since he was a kid, from elementary school baseball card auctioneering to a friendly neighborhood Christmas tree lot. After graduating from UCLA, Paul joined Saturn Five, a venture fund that launches, builds, and grows companies. He lives in San Francisco with his wife, Madeleine, and works full-time on Aura Bora, handling all business operations from strategy and fundraising to sales and growth. Growing up in a soda-free home, Paul was on an endless search for healthy and unique sparkling alternatives, and he finally found one.

Madeleine Voge

Cofounder / Creative Director

see bio

Madeleine has built a career in the creative space as a copywriter, art director, and brand strategist. She graduated with a Bachelor's in Creative Writing from the University of Colorado, Boulder. Madeleine works full-time as a creative copywriter, but spends her weekends and off hours as the creative director for Aura Bora — collaborating with designers, developers, photographers, and other creatives to build the whimsical world that is Aura Bora. She draws inspiration from her love of nature, sustainability, and haikus to bring Aura Bora to life. You’ll find a plant-inspired haiku on the back of every can.


Whole Foods
Moda Operandi
Bristol Farms
Thrive Market


Amazon Affiliate


Ebony - Sep 04, 2022 SAVOR THE LAST WEEKEND OF SUMMER WITH THESE REFRESHING NON-ALCOHOLIC DRINKS ""Check out these flavor-packed options— ranging from nutrient-packed seltzers to alcohol replacements—to suit every palette.""
Mashed - Aug 11, 2022 The Secret Menu Sparkling Water Fans Need To Know About. ""It's a great drink to introduce if you're looking to cut out or decrease your soda consumption.""
Modern Retail - Aug 05, 2022 Why sparkling water brand Aura Bora created a secret menu for DTC customers "“Our products are already unique compared to most sparkling water brands.""
Trend Hunter - Aug 03, 2022 Aura Bora's Secret Menu is Only Sent to Loyal Email Subscribers ""Real herbs, fruits and flowers are what give the sparkling water beverages from Aura Bora their unique and refreshing tastes, and all without sugar, calories and sodium.""
Artful Living - Aug 03, 2022 The 10 Summer Sips We’re Loving Right Now ""With sensational sips, obviously. Here are 10 top beverage brands we’re drinking this summer.""
Adweek - Jul 28, 2022 Aura Bora Creates a Different 'Secret Menu' for Sparkling Water Loyalists ""The brand debuts unique flavors just for its biggest fans.""
Women's Health - Jul 01, 2022 Cactus Crush
Forbes - Jun 29, 2022 New Foods To Try This Summer From Thoughtful Brands ""Sparkling waters often have artificial flavorings to give it that lemon, lime, tangerine, you name it flavor.""
Chew Boom - Jan 22, 2021 Aura Bora On Shark Tank
Eat This, Not That! - Jan 04, 2021 25 Healthy, Low-Sugar Soda Alternatives
Forbes - Sep 22, 2020 60 Healthy Snacks And Sips To Stock Up On This Fall
Eat This, Not That! - Sep 21, 2020 10 Best Sparkling Water Brands to Buy In 2020
BevNet - Jul 07, 2020 Aura Bora Debuts at Whole Foods
BevNet - Jun 16, 2020 Aura Bora Announces Launch of Herbal Sparkling Water Line
Beverage Industry - Jun 15, 2020 Aura Bora launches line of sparkling waters


"If you're looking to ascend, quaff this nectar."

The Bubbleverse

"This new sparkling water company gets everything right."

Katie Chang

"If you're getting bored with the same old citrus and fruit sparkling waters, allow us to introduce you to Aura Bora."

Olivia Tarantino


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