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Attaboy
The anti-supplement supplement brand for the average guy.
Overview
| Date Established | 06/2025 |
| Founder | Nick Lawhon |
| Industries |
Health & Wellness
|
| Website | https://www.liveattaboy.com |
| Social |
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About
Attaboy is the anti-supplement supplement brand for the average guy.
We simplify men’s health with one scoop a day—no complicated stacks, no overhyped claims, and no wellness cult energy. Just clean, functional ingredients that support energy, focus, hydration, and recovery in a formula that tastes great and actually works.
Attaboy is for the guy who wants to feel better and show up sharper—without overthinking it. No BS, no perfectionism, just one smart habit that makes everything else easier.
Made in the USA with zero artificial junk. Designed to cut through the noise. Built to deliver results—every damn day.
Founding Story
Attaboy was born out of frustration—with the supplement industry, with wellness overload, and with the constant feeling that being healthy had to be a full-time job. After years of juggling a demanding creative career, family life, and personal health goals, founder Nick Lawhon realized what was missing: a product built for real guys who want to feel better—without the BS.
As the creative mind behind branding for artists like Calvin Harris, Kanye West, and Kid Cudi, Nick spent his career making culture-defining work. But when it came to his own health, nothing felt simple, effective, or honest. So he built it.
No complicated stacks. No guru energy. Just one clean, great-tasting scoop that covers your bases—energy, focus, hydration, recovery—and actually fits into real life.
Attaboy is for the guy who wants to show up sharper without pretending to be perfect. Because showing up for yourself shouldn’t be so complicated.
Team Bios
Nick Lawhon is a globally recognized creative director and brand builder whose work has shaped the visual and cultural worlds of icons like Calvin Harris, Kanye West, and Kid Cudi. After years at the forefront of music and entertainment, Nick is shifting his focus from building brands for others to building a brand that solves a personal problem: simplifying men’s health.
Frustrated by the overcomplicated, overpriced supplement industry, Nick launched Attaboy—a no-BS wellness brand designed for guys who want to feel better without buying into hype or 12-step routines. Attaboy is part supplement, part lifestyle statement—crafted with intention, design, and transparency. It's what happens when a world-class creative applies his taste and truth to a category that desperately needs both.
Nick is based in North Carolina with his wife and two kids, where he’s building Attaboy from the ground up—one honest scoop at a time.
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