Aspen Glow is a modern sun care brand built on the belief that effective protection should be simple, trustworthy, and easy to use every day.
Founded by an oncology nurse with over a decade of clinical experience, Aspen Glow was created after years of struggling to find a sunscreen she felt confident using on herself and her family. What she found instead was a market crowded with complicated formulas, confusing labels, and products that didn’t fit real life — especially for active families on the go.
Aspen Glow was born to change that.
Rooted in science and guided by clinical experience, the brand focuses on streamlined, mineral-based sun protection designed to integrate seamlessly into daily routines. Each product is thoughtfully formulated with only what’s necessary — no unnecessary fillers, no overpromising — and designed for easy reapplication, so sun protection doesn’t become another thing to manage.
Inspired by life outdoors and named after the resilience of the aspen tree, Aspen Glow reflects a commitment to protection, simplicity, and long-term skin health. The brand’s signature approach, “Sunscreen Made Simple,” speaks to its mission: to remove barriers to consistent sun protection and make caring for your skin feel effortless.
Aspen Glow is proudly family-founded, science-led, and driven by the belief that when sun care is simple, people actually use it.
Founding Story
Kelli Binder is the founder of Aspen Glow, a sun care brand born from a very personal need: finding a sunscreen she could truly trust for her entire family. As a mother of three and an oncology nurse with over a decade of clinical experience, Kelli has seen firsthand how critical it is to protect skin from long-term sun damage.
Like many parents, she found the sunscreen aisle overwhelming. Long ingredient lists and confusing claims made it difficult to feel confident about what she was applying to her children’s skin — especially during the outdoor adventures her family loves. She wanted a solution that was effective, easy to use, and grounded in transparency and trust.
That frustration became the foundation for Aspen Glow.
Aspen Glow’s first product, a powdered mineral sunscreen, reflects Kelli’s commitment to simplicity and real-life usability. Designed for effortless application and reapplication, it was created to fit seamlessly into busy, outdoor-focused lifestyles — without sacrificing confidence in what’s inside the bottle.
Inspired by time spent in nature and a deep commitment to family well-being, Aspen Glow represents a thoughtful approach to sun protection. Every product is developed with intention, guided by clinical experience, and made to support consistent, everyday use.
Aspen Glow invites families to embrace the outdoors with confidence, knowing their sun protection was created from lived experience, professional insight, and a genuine desire to make sunscreen simpler.
