ARM & HAMMER Laundry - Public Relations Media Kit - Press Hook

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Overview

Industries	Health & Wellness E-commerce & Retail Sustainability Home Retail Lifestyle
Website	https://www.armandhammer.com/en/laundry
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About

Versatile and affordable. Gentle yet powerful. For generations of families, ARM & HAMMER™ Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries.

Year after year, ARM & HAMMER™ Baking Soda has earned its place as America's #1 Trusted Baking Soda brand by helping families master nearly every household task, from cooking and cleaning to pet care and personal care.

This trust is built upon our commitment to purity and quality, and is appreciated by consumers today who value alternatives to products with harsh chemicals or those which may harm the environment. That's why ARM & HAMMER™ Baking Soda is a natural, effective, environmentally-friendly and economical choice for taking care of every room in the house.

It's also a natural choice for taking care of every member of your family. Our laundry, cat litter, toothpastes and personal care products are made with ARM & HAMMER™ Baking Soda, delivering the quality you can count on, from the brand you trust.

Founding Story

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Products

Deep Clean Odor Formula Radiant Burst $11.51

Deep Clean Stain Formula Sparkling Clean $11.98

Press

New York Post - Jun 21, 2024 Erin Andrews and Arm & Hammer team up to tackle messes "NFL Sports Broadcaster Erin Andrews has partnered with Arm & Hammer to launch their new Deep Clean Odor Formula detergent, which is designed to tackle stubborn stains and odors. The new product features heavily concentrated detergents and ionic micro-scrubbers and is available in both liquid and convenient Power Paks in two scents: Sparkling Clean and Radiant Burst. Laurie Kirschner, Senior Marketing Director of ARM & HAMMER Laundry, expressed enthusiasm about the collaboration, highlighting Andrews' busy lifestyle as a perfect fit for promoting the powerful and affordable detergent."

The Dallas Morning News - May 23, 2024 WATCH: Southlake Carroll’s Jordan sisters appear on The Kelly Clarkson Show "The Jordan sisters, Milania, Natalia, Gianna, and Nadia, who are all starters and stars for Southlake Carroll’s girls basketball team, appeared on an episode of The Kelly Clarkson Show. They were presented with a lifetime supply of Arm & Hammer’s Deep Clean laundry detergent and $10,000 as a surprise from the show's sponsor, Arm & Hammer."

BuzzFeed - Mar 25, 2024 Make Amazon's Big Spring Sale Count — 60 Useful Products To Get On Sale *Now* So You Don’t Pay Full Price *Later* "Amazon's Big Spring Sale is here! There are more deals than you would ever want to look through on your own...so that's where we come in! We waded through the mountains of bargains for you and found some of the best deals in every category."

Health - Mar 25, 2024 The 11 Best Laundry Detergents for Sensitive Skin, Recommended by Dermatologist "The easiest way to find these detergents is to look for fragrance-, dye-, and brightener-free products. Brands labeled “hypoallergenic,” “free and clear,” and “for sensitive skin” are a good place to start. To help you find the best laundry detergent, we consulted experts, conducted research, examined ingredients, and interviewed people with sensitive skin. A general and procedural dermatologist on our Medical Expert Board also reviewed this article for medical and scientific accuracy regarding what to look for in laundry detergents for sensitive skin, how to avoid irritation when using them, and how to identify a detergent allergy."

PureWow 40+ Loads of Laundry Later, We Can Say These Are the Best "First, we chatted with Dr. Singh for her recommendations on what to look for—and avoid—and consulted the National Eczema Association’s guidelines. We primarily took ingredient lists into account, since Dr. Singh recommended basic soap, plant-derived oils (such as coconut, palm and olive), vitamin E and vitamin B5 as green flags to look out for. We avoided detergents that included preservatives, artificial colors and dyes, parabens and other harsh chemicals. For the most part, we avoided anything scented, unless it used natural fragrances (we’ve listed those below for easy reference). It was a bonus if it was marked as SkinSafe or Safer Choice certified, since those carry more weight and external vetting that they’re free of major irritants and chemicals than the term “hypoallergenic,” which isn’t regulated by the government. From there, we narrowed it down to 22 detergents that advertised as being gentle or safe for sensitive skin, which were tested on at least one load of laundry and vetted on the following criteria: Value: How does the price compare to the number of loads it tackles? Accessibility: Is it easy to buy online or find in stores? Is it often sold out or only available at retailers with high shipping thresholds? Odor removal: What scent(s) did the detergent have, if any, and did it fully remove odors? Even when we washed workout gear or clothes with sweat (or spit-up stains) on them? Stain removal: How well did it remove stains, such as tea, grass stains and pureed carrots? We don’t expect every stain removed, since this isn’t a spot treatment, but could it provide a decent clean on its own? Packaging: Was it bulky? Did it leak or leave your hands feeling sticky? Was it easy to open and measure out the appropriate dose of detergent? Clothing feel: Were there any residues or a film on clothes? Did it leave them feeling soft or stiff? How did it feel on testers’ skin, and did they experience any irritation? Thankfully, none of the detergents we tested seemed to irritate testers, and they all did a decent job removing odors and leaving clothes feeling soft, without fading. But which ones would testers eagerly restock in their own homes? Here are the winners."

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