ARM & HAMMER Laundry - Public Relations Media Kit - Press Hook

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Overview

Industries	Health & Wellness E-commerce & Retail Sustainability Home Retail Lifestyle
Website	https://www.armandhammer.com/en/laundry
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About

Versatile and affordable. Gentle yet powerful. For generations of families, ARM & HAMMER™ Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries.

Year after year, ARM & HAMMER™ Baking Soda has earned its place as America's #1 Trusted Baking Soda brand by helping families master nearly every household task, from cooking and cleaning to pet care and personal care.

This trust is built upon our commitment to purity and quality, and is appreciated by consumers today who value alternatives to products with harsh chemicals or those which may harm the environment. That's why ARM & HAMMER™ Baking Soda is a natural, effective, environmentally-friendly and economical choice for taking care of every room in the house.

It's also a natural choice for taking care of every member of your family. Our laundry, cat litter, toothpastes and personal care products are made with ARM & HAMMER™ Baking Soda, delivering the quality you can count on, from the brand you trust.

Founding Story

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Products

Deep Clean Odor Formula Radiant Burst $11.51

Deep Clean Stain Formula Sparkling Clean $11.98

Press

Birmingham Home and Garden - Jan 13, 2026 The Non-Toxic Trick For Refreshing Sour Bath Mats and Towels Quickly Is Hiding In Your Pantry, Reveal Laundry Pros "Musty smells happen more easily in the damp and cold of winter"

Hunker - Jan 10, 2026 Say Goodbye To Yellow Stains On Clothes & Pillows: 5 Budget Products Reviewers Love Read More: https://www.hunker.com/2067652/best-yellow-stain-remover-clean-laundry-clothes-pillows/ "Yellow stains are amongst the most frustrating to deal with in the never-ending battle against laundry woes. Often the result of oxidized deposits left behind from sweat, hard water, cosmetic products, and protein-based stains, you'll commonly find these on light-colored clothing and your pillows. Typically, a basic wash in detergent and warm water just won't cut it against many yellow stains, but don't throw out those yellow-stained pillowcases yet."

New York Post - Jun 21, 2024 Erin Andrews and Arm & Hammer team up to tackle messes "NFL Sports Broadcaster Erin Andrews has partnered with Arm & Hammer to launch their new Deep Clean Odor Formula detergent, which is designed to tackle stubborn stains and odors. The new product features heavily concentrated detergents and ionic micro-scrubbers and is available in both liquid and convenient Power Paks in two scents: Sparkling Clean and Radiant Burst. Laurie Kirschner, Senior Marketing Director of ARM & HAMMER Laundry, expressed enthusiasm about the collaboration, highlighting Andrews' busy lifestyle as a perfect fit for promoting the powerful and affordable detergent."

The Dallas Morning News - May 23, 2024 WATCH: Southlake Carroll’s Jordan sisters appear on The Kelly Clarkson Show "The Jordan sisters, Milania, Natalia, Gianna, and Nadia, who are all starters and stars for Southlake Carroll’s girls basketball team, appeared on an episode of The Kelly Clarkson Show. They were presented with a lifetime supply of Arm & Hammer’s Deep Clean laundry detergent and $10,000 as a surprise from the show's sponsor, Arm & Hammer."

Health - Mar 25, 2024 The 11 Best Laundry Detergents for Sensitive Skin, Recommended by Dermatologist "The easiest way to find these detergents is to look for fragrance-, dye-, and brightener-free products. Brands labeled “hypoallergenic,” “free and clear,” and “for sensitive skin” are a good place to start. To help you find the best laundry detergent, we consulted experts, conducted research, examined ingredients, and interviewed people with sensitive skin. A general and procedural dermatologist on our Medical Expert Board also reviewed this article for medical and scientific accuracy regarding what to look for in laundry detergents for sensitive skin, how to avoid irritation when using them, and how to identify a detergent allergy."

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