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Apothic
Apothic Wines: And Things Just Got Interesting!
Overview
Date Established | 01/2009 |
Founder | Deb Juergenson |
Headquarters | Modesto, CA |
Industries |
Retail
Beverage
Hospitality
|
Website | https://www.apothic.com/homepage-bachelorette.html |
Press Contact | Taralyn Long |
Social |
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About
Apothic entered the Red Blend category as a challenger brand in 2009 with 1 SKU, Apothic Red. Launched to fill a void between traditional and whimsical brands – a space defined as “confident, sophisticated, intriguing, mysterious, and dramatic”. Apothic has been the red blend category leader ever since and today it is the #1 Premium Wine Brand by dollar and volume sales.
Inspired by Apotheca, a mysterious place where wine was blended and stored in 13th century Europe, the wines of Apothic are truly unique in style and taste. Apothic has a portfolio of wines to expand your senses and intrigue your dark side. Indulge in flavor intensity you can taste from flavors of dark fruit, mocha and vanilla in our bestselling Apothic Red, to varietals like Cabernet Sauvignon and Pinot Noir. Apothic has a wine for all, where you’ll find mysterious, sensory delight with every sip. And things just got interesting…
Founding Story
Winemaker Deb Juergenson worked with the marketing team to create something completely new to wine. Red Blends were completely revolutionized after Deb and the team worked hard to craft Apothic Red. They pinpointed the right combination of grapes down to specific vineyard rows. And after what felt like endless blending trials during a sleepless harvest, they finally narrowed it down to the wine you know today as Apothic Red.
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Team Bios

Deb Juergenson
Winemaker
Just as Apothic is not your ordinary wine, Deb is not your ordinary winemaker. With her roots in California, and the fertile soils and rolling vineyards of the Central Valley, Deb seeks to tell a story—of drama, intrigue, or romance—with each Apothic wine, guided by a deep understanding of the grapes and an insatiable desire to experiment with intense aromas and bold flavors.
Her own story is one of intrigue: captivated by the valley’s intricate soil compositions, Deb earned a bachelor’s degree in Geology from California State University at Stanislaus, which ignited her fascination with wine grapes. In 1995, she joined E. & J. Gallo Winery as an analytical technician, which gave her a strong foundation in the chemistry of wine and the dynamic relationship between sugar and alcohol. She then became a researcher at Gallo, where she spent four years discovering how oak barrels interact with wine, and later, a part of Gallo’s Coastal Winemaking Team, with a hands-on role in blending that lasted eight years. During that time, she worked with dozens of winemakers, acquiring great expertise and a keen palate, both of which she channels into her role today: winemaker of the wildly popular Apothic wines, including Apothic Red, White, Dark plus a mix of daring varietals and limited-edition seasonal releases.
Deb loves putting together new blends, and you never know what daring flavor she is going to reveal next. One thing is certain: Where Deb is, there’s mischief in the making.
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