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AndersonOrd Apparel
Elegance is Everywhere in AndersonOrd
Overview
| Founder | Tom Underwood & Jonathan Ord |
| Industries |
E-commerce & Retail
Fashion
Retail
Lifestyle
|
| Website | https://andersonord.com/ |
| Social |
|
About
AndersonOrd is a premium performance apparel brand built for those who demand more from what they wear. We engineer every piece with proprietary fabrics, elevated construction, and a precise fit that delivers luxury-level comfort without compromising performance. From the course to the office to everyday life, our collections are intentionally designed to move seamlessly through every part of your day while maintaining a refined, modern aesthetic.
As the originator of Lifeleisure™, we’ve redefined what performance apparel can be. Lifeleisure™ represents the intersection of sport, sophistication, and everyday versatility—apparel that performs at the highest level while embodying a polished, premium standard. With over 2,000 club partners and a commitment to innovation, craftsmanship, and consistency, AndersonOrd continues to set the benchmark for what modern apparel should feel like, function like, and represent.
Founding Story
AndersonOrd was born from the unbreakable bond between two lifelong friends and former football teammates who shared a passion for competition, the ocean, and the unmistakable energy of San Diego’s coastline. Co-founders Jonathan Ord and Tom Underwood grew up surfing, socializing, and playing under the Friday night lights before continuing their athletic careers at the collegiate level. Ord studied Accounting at BYU, serving as backup quarterback to Heisman Trophy winner Ty Detmer, while Underwood pursued Business Management at San Diego State, excelling as a wide receiver in the Aztecs’ dynamic offense. When their playing days came to an end, their competitive drive never did. Ord went on to co-create one of the leading CRM software platforms used by a third of automotive dealerships in the United States, while Underwood built a successful career in real estate and golf club management, overseeing some of the country’s most prestigious communities and courses.
Years later, during a round of golf, a simple conversation sparked a transformative idea. While the game had evolved in every measurable way, its apparel had not. What followed was years of research, development, and refinement—driven by a clear vision: to build a premium brand that blended elite performance with elevated style and the effortless confidence of coastal living. That vision became AndersonOrd.
Today, AndersonOrd stands at the forefront of premium Lifeleisure™ apparel, setting a new standard in the golf and lifestyle space. With proprietary fabrics, precision construction, and a modern California-inspired aesthetic, the brand has grown to serve over 2,000 club partners nationwide, maintaining full inventory control and in-house embroidery to ensure unmatched quality and consistency. What began as an idea between two friends has evolved into a category-defining movement—where performance meets sophistication, and where looking sharp is matched by feeling exceptional. AndersonOrd continues to push the industry forward, redefining what modern apparel should be: premium, versatile, and built for every part of life.
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×Team Bios
Emily, a proud FAU alumni, is part of the marketing department at AndersonOrd, where she focuses on driving brand awareness, showcasing the unique coastal inspiration behind the clothing & the innovation throughout the line. Her favorite part of AO is how the brand effortlessly blends style and functionality with a nod to coastal living. She also appreciates AndersonOrd's commitment to innovation in the golf space. Emily’s go-to piece is the Blacks Beach Hoodie in Dutch Canal, a perfect blend of comfort & style; she also loves the Yoga Short, ideal for indoor cycle classes.
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