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Los Angeles, CA (June 17, 2025)— AMO DENIM is excited to announce the launch of “Loved Again,” its official resale marketplace dedicated to providing a second chance for beloved denim pieces. This innovative platform will debut on June 17 and aims to combine sustainability with style, allowing customers to both sell and shop pre-loved AMO styles at meaningful discounts.*
For over a decade, AMO DENIM has been at the forefront of crafting high-quality jeans designed by women, for women. Each piece is made with responsibly sourced fabrics and exceptional construction, reflecting our commitment to a more sustainable fashion landscape. With Loved Again, we embrace the concept of circular fashion, enabling our customers to extend the lifecycle of their denim while enjoying the unique character of gently worn styles.
On the Loved Again platform, customers can easily list their pre-loved AMO pieces, transforming their once-loved jeans into new treasures for others. In addition to user listings, the marketplace will feature a curated selection of brand-direct items at discounted prices, encouraging conscious shopping without compromising style.
Key Features of the Loved Again Marketplace:
- Customers can list their own AMO jeans and essentials for sale.
- A selection of gently worn styles alongside new items at meaningful discounts.
- A user-friendly platform promoting sustainability through circular fashion principles.
- Built with love and care, reflecting AMO’s core values of quality and femininity.
About AMO DENIM:
Founded in 2014 in Los Angeles, AMO DENIM (pronounced AH-MO) embodies the Latin root word for love. With a foundation built on the idea that women desire jeans that feel authentic, the brand offers a collection characterized by premium fabrics, exceptional construction, and heritage details. Our designs are infused with a modern sensibility while paying homage to American denim traditions. Skillfully crafted in Los Angeles, AMO DENIM believes that denim is not just a garment, it's an art form. You are loved.
Press Contact: Maura McCarthy
Email: maura@amodenim.com
Pronounced (AH-MO), AMO is the Latin root word for love.
We combine premium fabrics, exceptional construction, and heritage details to create jeans and essentials that are made to love and live in. Our collection of modern jeanswear nods to the American denim tradition and evolves each season.
Designed by women, we use responsibly sourced fabrics from high quality mills to create authentic, yet refined wardrobe staples. Forever striking that perfect balance of simplicity and femininity.
Skillfully crafted in Los Angeles. Denim is our art...
You are loved