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AMO Denim

About

Pronounced (AH-MO), AMO is the Latin root word for love.


We combine premium fabrics, exceptional construction, and heritage details to create jeans and essentials that are made to love and live in. Our collection of modern jeanswear nods to the American denim tradition and evolves each season.

 

Designed by women, we use responsibly sourced fabrics from high quality mills to create authentic, yet refined wardrobe staples. Forever striking that perfect balance of simplicity and femininity.


Skillfully crafted in Los Angeles. Denim is our art...

 

You are loved

Founding Story

Founded in 2014 in Los Angeles, AMO Denim began with five styles and is built on the idea that women want jeans that feel real.

Products

Billie <br> Alabaster
Billie <br> Alabaster $295.00
Billie <br> My Love
Billie <br> My Love $310.00
Billie <br> So Good
Billie <br> So Good $313.00
Billie Field Pant <br> Pewter
Billie Field Pant <br> Pewter $290.00
Billie <br> Leopard
Billie <br> Leopard $322.00
Angel Rib Tank <br> White
Angel Rib Tank <br> White $92.00
Babe Tee <br> Black
Babe Tee <br> Black $95.00
Babe Tee <br> Heather Grey
Babe Tee <br> Heather Grey $95.00
Babe Tee <br> White
Babe Tee <br> White $95.00
Carly Jacket <br> Bone
Carly Jacket <br> Bone $250.00
Carly Jacket <br> Leopard
Carly Jacket <br> Leopard $270.00
Carly Jacket <br> Surplus
Carly Jacket <br> Surplus $250.00
Girly Thermal <br> Espresso
Girly Thermal <br> Espresso $143.00
Girly Thermal <br> Natural
Girly Thermal <br> Natural $143.00
Girly Thermal <br> Vintage Black
Girly Thermal <br> Vintage Black $143.00
L/S Babe Tee <br> Black
L/S Babe Tee <br> Black $105.00
L/S Babe Tee <br> Heather Grey
L/S Babe Tee <br> Heather Grey $105.00
L/S Babe Tee <br> White
L/S Babe Tee <br> White $105.00
Layering Tank <br> Vintage Black
Layering Tank <br> Vintage Black $88.00
Layering Tank <br> White
Layering Tank <br> White $88.00
Long Rib Tank <br> Heather Grey
Long Rib Tank <br> Heather Grey $85.00
Long Rib Tank <br> Vintage Black
Long Rib Tank <br> Vintage Black $85.00
Love Tee <br> White
Love Tee <br> White $115.00
Ruth Crop Shirt <br> White
Ruth Crop Shirt <br> White $170.00
Ruth Oversized Shirt <br> White
Ruth Oversized Shirt <br> White $184.00
Sleeveless Babe Tee <br> Heather Grey
Sleeveless Babe Tee <br> Heather Grey $95.00
Sleeveless Babe Tee <br> Vintage Black
Sleeveless Babe Tee <br> Vintage Black $95.00
Sleeveless Babe Tee <br> White
Sleeveless Babe Tee <br> White $95.00
Slim Rib Tee <br> Black
Slim Rib Tee <br> Black $115.00
Slim Rib Tee <br> White
Slim Rib Tee <br> White $115.00
Frida <br> Admire
Frida <br> Admire $299.00
Frida <br> Black Oak
Frida <br> Black Oak $292.00
Frida <br> White Oak
Frida <br> White Oak $292.00
Loverboy <br> Loved
Loverboy <br> Loved $290.00
Thermal Henley Tee <br> Natural
Thermal Henley Tee <br> Natural $161.00
Thermal Henley Tee <br> Tea Leaf
Thermal Henley Tee <br> Tea Leaf $161.00
Easy Army Trouser <br> Bone
Easy Army Trouser <br> Bone $290.00
Easy Army Trouser <br> Graceful
Easy Army Trouser <br> Graceful $322.00
Easy Army Trouser <br> Neptune
Easy Army Trouser <br> Neptune $290.00
Easy Army Trouser <br> Tea Leaf
Easy Army Trouser <br> Tea Leaf $290.00
Easy Trouser <br> Surplus
Easy Trouser <br> Surplus $280.00
Easy Army Slouch <br> Espresso
Easy Army Slouch <br> Espresso $302.00
Frida <br> Alabaster
Frida <br> Alabaster $292.00
Frida <br> Mystical
Frida <br> Mystical $310.00
Valentina <br> Dreamboat
Valentina <br> Dreamboat $302.00
Valentina <br> Heartfelt
Valentina <br> Heartfelt $310.00
Frida Crop
Frida Crop $301.00

Press

The Good Trade - Nov 18, 2025 The Best Black Friday Sales From Sustainable Brands — Updated Daily "If you’ve been waiting for a sale on your favorite sustainable item, we’ve rounded up the best Black Friday offers from brands we love."
Fashionista - Jul 10, 2025 Fashionista Editors Best Purchases June 2025 "Fashionista's June “Editors’ Best Purchases” roundup showcases the standout items the editorial team has loved and recommends covering everything from accessories to standout apparel. Valentina is singled out as one of the standout picks for its combination of elevated quality and relaxed comfort."
Vogue - Jun 30, 2025 Best Summer Button Up Shirts "Vogue’s “Best Summer Button‑Up Shirts” edit highlights versatile, lightweight styles perfect for warm-weather dressing spanning linen, cotton, chambray, silk, crochet, and more. These timeless staples offer effortless layering and easygoing vibes ideal for summer heat, beach days, beach reads, and simple style. In the Cropped section, Vogue includes AMO Denim’s Ruth crop shirt among top picks from brands like Uniqlo, Zara, and J.Crew. It’s celebrated as an elevated, seasonal essential—an accessible favorite for stylish, heat-ready wardrobes."
Wirecutter - May 22, 2025 White Jeans Are a Summer Staple. Here Are Our Favorite Pairs. "White jeans should only be worn between Memorial Day and Labor Day — or so some people say."
Vogue - May 14, 2025 Vogue’s List of the Best Denim Brands to Shop Now and Always "Vogue’s “25 Best Denim Brands of 2025” spotlights the most essential names in denim right now, featuring heritage labels, sustainable standouts, and fashion-forward favorites. AMO is recognized for its thoughtful design, premium quality, and California-cool approach to everyday denim, standing out as a go-to for timeless, lived-in style."

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