Johan Magnusson is the Corporate Chef for Summerset Grills, leading culinary innovation, product development, and outdoor cooking education for the premium grill brand. He helps home cooks and grilling enthusiasts maximize their Summerset grills through expert recipes, techniques, and live demonstrations.

Johan is the award-winning author of Badass Backyard Cooking (NBBQA Cookbook of the Year) and creator of Big Swede BBQ's internationally distributed rub line. His approach to outdoor cooking has been shaped by travels to more than 90 countries, blending global culinary traditions with American backyard grilling.

With years of experience delivering cooking classes and high-impact culinary events nationwide, Johan brings energy, expertise, and a passion for helping people cook better outdoors to his work with Summerset.

Micah Dennis is an outdoor kitchen designer for TrueFlame by AMD Direct, educator, and the creative force behind The Backyard Design Guy, a popular YouTube channel focused on practical, buildable backyard design. With more than 30 years of hands-on experience, Dennis helps homeowners and contractors understand how to plan outdoor kitchens that balance layout, performance, and long-term usability.

He is also the founder of Premier Backyard Living, a Portland-based design firm specializing in high-end residential outdoor environments. His work spans custom outdoor kitchens, hardscape layouts, and integrated backyard living spaces across the U.S. and internationally.

Known for his clear, educational approach, Dennis translates professional design principles into real-world guidance, covering appliance placement, ventilation, material selection, and outdoor entertaining flow.

Kendall Smith is a dynamic marketing leader based in Huntington Beach, California, specializing in building and elevating brands in the kitchen, bath, and outdoor living industries. Currently serving as Marketing Manager & TrueFlame Brand Manager at AMD Direct, Inc. since November 2022, Kendall oversees comprehensive brand management and marketing strategy for TrueFlame, a premium outdoor living brand within the AMD Direct family.

In this role, Kendall manages a broad spectrum of marketing functions including PR, SEO, social media, creative development, and content strategy. Recognized for strategic thinking and creativity, Kendall excels at remaining composed under pressure while managing large cross-functional teams of approximately 100 employees and coordinating with over 1,000 contractors.

Kendall leads a multidisciplinary team of internal staff and external contractors, including PR specialists, SEO managers, social media strategists, graphic designers, copywriters, and web developers. They have successfully spearheaded campaign development, media partnerships, and product launch strategies across AMD's diverse portfolio of brands—TrueFlame, Firegear, Summerset, SunFire, and American Made Grills. These strategic initiatives have driven brand awareness, expanded dealer engagement, and strengthened consumer recognition throughout the market.

Prior to their current position, Kendall served as Marketing Project Manager at AMD from September 2021 to November 2022, where they coordinated marketing projects across AMD's entire portfolio, ensuring brand alignment and flawless campaign execution while supporting new product launches, trade show initiatives, and content creation.

Kendall's approach combines data-driven strategy with creative innovation, making them a valuable asset in the competitive outdoor living industry and a rising force in brand management and marketing leadership.