AMD Direct is a family-owned company in Huntington Beach, California, specializing in premium outdoor living solutions. Since launching in the early 2000s with Jeff Straubel’s Summerset Grills, we’ve grown into a trusted name known for craftsmanship, innovation, and design that transforms outdoor spaces into memorable experiences.

Our Mission

We believe outdoor areas are more than extensions of a home—they’re where memories are made. Our mission is to help you create personalized retreats with products that combine quality, performance, and style.

What Sets Us Apart

1. Family-Owned Values: Personalized service and commitment to excellence.
2. Complete Solutions: From grills to fire features and outdoor heating.
3. Distinctive Brands: Each brand reflects our vision of innovation and connection.

Our Brands

1. Summerset: Premium grills and outdoor kitchens.
2. Firegear: High-end fire and heating solutions.
3. TrueFlame: Sleek, performance-driven fire features.
4. SunFire Grills: Durable, versatile grilling.
5. HEATSTRIP: Innovative heating for every season.
6. Crossray: Infrared grilling for precision cooking.

Our Reach

With strong dealer networks and private-label partnerships, AMD Direct continues to expand nationally and globally, pushing boundaries in outdoor living.