ALOHA Collection and Hello Kitty® Launch Limited-Edition CollaborationTravel Light, Pack Cute: Hello Kitty® x ALOHA Collection Drops Just in Time for the Holidays
ALOHA COLLECTIONOct 30, 2025
ENCINITAS, CA (Oct. 30, 2025) — ALOHA Collection, the Native Hawaiian-owned lifestyle brand known for its Splash-Proof® bags, announces a special edition collaboration with Sanrio®, the global lifestyle brand best known for pop culture icon Hello Kitty ®. The collection launches October 30, 2025, online at aloha-collection.com, across all ALOHA Collection retail locations, and in a Hawai‘i-exclusive capsule available only in the brand’s island stores. A Hawai’i exclusive collection will also be available at DFS stores in Hawai’i.
This Exciting Collaboration Features 3 Distinct Assortments:
A National Line available at aloha-collection.com and ALOHA retail stores across the U.S.
A Hawai‘i-Exclusive Capsule, including the debut of Sun-Kissed Kitty, a special-edition print available only in ALOHA Collection’s Hawai‘i stores.
DFS Exclusive Styles, select designs created just for DFS Hawai‘i locations
This collaboration celebrates the shared spirit of joy, friendship, and connection, bringing Hello Kitty’s timeless charm to ALOHA Collection’s travel-ready designs. The line includes packable totes, crossbodies, and pouches crafted from ALOHA’s lightweight, Splash-Proof® material, perfect for beach days, travel days, and everyday adventures.
Hello Kitty ® x ALOHA Collection Product Highlights:
Hello Kitty Face Mid Pouch (MSRP $50) - Splash-Proof® and impossibly cute. Keeps travel essentials, tech cords, or wet swimwear perfectly in place.
ALOHA Icons Crossbody (MSRP $68) - Hands-free Hello Kitty moment for phone, wallet, and keys.
Hawaii Kawaii Icons Cabin Crew Kit: (MSRP $52) - Our cult-favorite train case gets the Hello Kitty treatment — perfect for makeup, skincare, or as a toiletry bag on the go.
Hello Kitty Face Reversible Tote: Two looks in one: Hello Kitty or hearts + bows. MSRP $58
ALOHA Icons Day Tripper (MSRP $80) - The roomy, packable tote for big days out with Hello Kitty by your side.
Mini Pouch Trio: Three times the cuteness. Mix, match, and organize daily essentials in Hello Kitty prints. MSRP $88
Cutie Clip-On Pouch: Clips onto your tote, carry-on, or keys for a playful touch of Hello Kitty charm MSRP $24
Hearts & Bows Dopp Kit: A Splash-Proof® toiletry bag made for travel days, gym trips, or getting ready on the go — roomy enough for skincare, makeup, and more. MSRP $52
“Collaborating with Hello Kitty is a dream come true, not only for us but for our community who grew up with her,” said Heather Aiu, Co-Founder of ALOHA Collection. “ALOHA has always been about sharing kindness and connection wherever you go, and Hello Kitty embodies that same spirit. With this launch, we’re excited to bring more joy, more friendship, and more aloha into the world.”
The new Hello Kitty ® x ALOHA Collection is available at aloha-collection.comand at ALOHA Collection retail stores in Encinitas, Newport Beach, Malibu, Ala Moana, Kāʻanapali, and Waikīkī. Additionally in DFS locations including Waikīkī Galleria, Daniel K. Inouye International Airport (Ewa Main + Interisland, Terminal), and Kahului Airport. Hawai‘i-exclusive prints will be available only at Kāʻanapali, Ala Moana, and Waikīkī stores.
About ALOHA Collection
Founded in 2014 by flight attendant Rachael Leinaʻala Soares and Kaua‘i native Heather Aiu, ALOHA Collection began with one Splash-Proof® bag and has grown into a globally recognized lifestyle brand. Inspired by travel, adventure, and the ocean, the brand is known for lightweight, easy-to-clean bags made to move from beach days to travel days and everywhere in between. Through its Mālama ‘Āina program, ALOHA Collection donates 5% of profits to Hawai‘i-based conservation and community organizations.
About Sanrio®
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
Hi-Res Hello Kitty x ALOHA Collection | National HERE
Hi-Res Hello Kitty x ALOHA Collection | Hawaii HERE
ALOHA Collection is the first brand to bring Splash-Proof® technology to the market, redefining how people travel, pack, and protect their essentials. Founded by best friends Rachael Leinaʻala Soares, a flight attendant, and Heather Aiu, the brand began with a simple idea: create bags that could handle beach days, long-haul flights, and everyday adventures with ease.
That vision quickly resonated. What started as a shared dream has grown into a global movement, with a devoted cult following and celebrity fans who rely on ALOHA bags to simplify life on the go. From parents and gym-goers to jet-setters and beach lovers, ALOHA Collection has become synonymous with travel made easier — lightweight, versatile, and ready for anything.
Even with its worldwide reach, the brand has stayed grounded in its roots. ALOHA donates 5% of profits to Hawaiian conservation and cultural organizations, ensuring that while it innovates in design and travel functionality, it remains true to the islands that inspire it.At ALOHA Collection, bags are more than just accessories — they’re trusted companions for every adventure. From beach days to boarding gates to everyday errands, there’s an ALOHA bag for every journey.
The collection includes both our Original Splash-Proof® styles and Keep It Light Nylon® designs, all crafted to keep essentials organized, protected, and ready to move with you. Travel light, pack it right, and focus on creating lasting memories — we’ve got the bags that get you there.
Oct 30, 2025
