ALOHA Collection is the first brand to bring Splash-Proof® technology to the market, redefining how people travel, pack, and protect their essentials. Founded by best friends Rachael Leinaʻala Soares, a flight attendant, and Heather Aiu, the brand began with a simple idea: create bags that could handle beach days, long-haul flights, and everyday adventures with ease.
That vision quickly resonated. What started as a shared dream has grown into a global movement, with a devoted cult following and celebrity fans who rely on ALOHA bags to simplify life on the go. From parents and gym-goers to jet-setters and beach lovers, ALOHA Collection has become synonymous with travel made easier — lightweight, versatile, and ready for anything.
Even with its worldwide reach, the brand has stayed grounded in its roots. ALOHA donates 5% of profits to Hawaiian conservation and cultural organizations, ensuring that while it innovates in design and travel functionality, it remains true to the islands that inspire it.At ALOHA Collection, bags are more than just accessories — they’re trusted companions for every adventure. From beach days to boarding gates to everyday errands, there’s an ALOHA bag for every journey.
The collection includes both our Original Splash-Proof® styles and Keep It Light Nylon® designs, all crafted to keep essentials organized, protected, and ready to move with you. Travel light, pack it right, and focus on creating lasting memories — we’ve got the bags that get you there.
Founding Story
Founding Story
ALOHA Collection began with best friends Rachael Leinaʻala Soares and Heather Aiu, who shared a love of travel and a vision to create something meaningful. While working as a flight attendant, Rachael experienced firsthand the challenges of staying organized and protecting essentials while on the go. Together with Heather, she set out to build a lifestyle brand that reflected both their wanderlust and their Hawaiian roots.
From day one, their mission was bigger than bags. They wanted ALOHA Collection to carry the spirit of adventure while also giving back to the islands that shaped them. That’s why 5% of profits are donated to Hawaiian conservation and cultural organizations — a commitment that continues to guide the brand as it grows around the world.
