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Active - Butter Wines
Easy-to-Love Wines All Under $20
Overview
| Date Established | 01/2009 |
| Founder | John and Michele Truchard |
| Industries |
Beverage
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| Website | https://www.SipButter.com |
| Social |
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About
Butter Wines by JaM Cellars are easy-to-love, any-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the portfolio features Butter Chardonnay, NEW ButterLight Chardonnay—named the #1 Best-Tasting Light Wine²—Butter Sauv Blanc, Butter Pinot Noir, Butter Cab, and Butter Bubbles, along with the original JaM Cabernet that started the label. All the wines are distinctively delicious: Butter Chardonnay melts in your mouth, ButterLight is light and creamy, Butter Sauv Blanc is refreshingly tropical, Butter Pinot Noir is fruity and velvety, Butter Cab is silky smooth, Butter Bubbles is bright and bubbly, and JaM Cabernet is juicy and berry-licious. Butter Chardonnay and ButterLight are also available in fun, grab-and-go, single-serve 250ml ButterCans, each about a glass and a half, perfect on their own or available in 4-packs. For even more ways to sip Butter, Butter Chardonnay now comes in 375mL Baby Butter half bottles. Today, Butter Chardonnay, California is the best-selling single SKU of premium Chardonnay1. Butter wines are meant to be enjoyed anytime—whether it’s a special occasion or everyday celebration. Check out Butter by JaM Cellars on Facebook and Instagram @jamcellars, #JaMCellars, or JaMCellars.com.
1Source: Nielsen: Total US xAOC, 52wks Ending 09.06.2025, Chardonnay, $13+, 750mL
2Source: The Tasting Panel Magazine, April 2025, blind tasting of industry professionals against 13 light wines 8-9% ABV.
Founding Story
Founder John Anthony Truchard started John Anthony Wine & Spirits (JAWS) in 2003 with signature Napa Valley wine brand, John Anthony Vineyards, which continues to receive critical acclaim today. The company has experienced significant growth creating several wine brands including popular Butter Wines, which disrupted the wine aisle with its quality and simplicity—receiving multi-year Hot Brand and Blue Chip Brand awards; Serial Wines, Paso Robles—a quality series of killer wines from this thrilling region; and Weather Wines, Chardonnay and Pinot Noirs from Sonoma Coast. JAWS’ expansion beyond wine began with Johnny Tejas Real-Tequila Soda RTD, continues with new Japanese Sake brand, Hachidori; and more offerings to come. Graced with a vision to become the next billion dollar beverage company, JAWS continues to expand its portfolio in key growth sectors building on four core pillars: Authenticity of products we believe in: Application of craftsmanship; Prioritization of “Great Flavor First”; and growth through anticipation and innovation. Learn more at JohnAnthonyWS.com.
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