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Empowering the People Who Power Hospitality


Date Established 06/2022
Headquarters Tampa
Press Contact Amy Brecker


Actabl is the newly–launched software company exclusively focused on meeting the evolving needs of leading hospitality businesses. Actabl brings together four powerful hospitality tech solutions to maximize profits for hotel operators. Actabl’s integrated solutions include ProfitSword’s AI-powered business intelligence technology, Hotel Effectiveness’ complete labor optimization, ALICE’s hotel operations management platform, and Transcendent’s advanced asset management and CapEx. With a global team of 250+ employees boasting over 1,000 years of combined hospitality experience, Actabl serves the technology needs of more than 10,000 properties in hospitality markets around the world. The company aims to simplify operations through a unified system, ensuring the delivery of unparalleled guest experiences.

Founding Story

Actabl was founded with the vision of harnessing the strengths of four prestigious hospitality solutions - ProfitSword, Hotel Effectiveness, ALICE, and Transcendent. By joining forces, these companies have created a formidable, unified brand that provides an extensive suite of tools, covering various aspects of the hospitality industry. As a result, Actabl can serve thousands of properties and brands worldwide, utilizing their collective knowledge and expertise to help hotel management companies overcome challenges and fully realize their potential. Actabl is devoted to ongoing growth and innovation, striving to redefine the hospitality industry by offering unmatched support and cutting-edge solutions for the ever-changing needs of the hospitality industry.

Team Bios

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Steven Moore

Chief Executive Officer

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Steven Moore is the CEO of Actabl. Steven began his journey with Actabl as CEO of Transcendent which is now a part of the Actabl suite. Steven has also spent time as an investor at PRD Inc, a Houston-based family office focused on real estate, hospitality, and energy investing. Prior to PRD, Steven was an associate at Schneider Electric in the Energy and Sustainability Services Group. Steven holds an MBA from the Kellogg School of Management and a BA from Wheaton College (IL). He lives in Colorado with his wife and four children.


Anu Sharma

Senior Vice President of Technology and Delivery

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Anu is the SVP of Technology and Delivery at Actabl. In her role, she is responsible for defining and driving the technology strategy to enable Actabl as a choice platform for hotel operations and analytics. Anu is a technology leader with 20+ years of success in transforming teams, building innovative solutions to drive business outcomes. Her prior experience includes medical informatics, multi-family and automotive solutions. Anu is passionate about Girls and Women in STEM and building up women leadership in technology. Anu has a bachelors and a master degree in Computer Science. She lives in Southlake, TX with her husband and 2 girls. She enjoys running, reading and traveling with family in her free time.

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Jason Luo

Chief Revenue Officer

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Jason Luo is the Chief Revenue officer of Actabl and the former CEO of ALICE. Previously, he was the COO of Paradigm leading product, engineering and payments. Jason has had a track record of leading sales and customer success teams at a growth stage SaaS businesses, and he has also spent time at Vista Equity Partners and UBS Investment Bank on the hospitality real estate advisory team. Jason has an MBA from Kellogg and an undergraduate degree from UVA.

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