New York, NY — In a season dominated by heart-shaped clichés and last-minute gifts, 3 Graces of Gold is offering a more intentional alternative: buying yourself jewelry—not as indulgence, but as affirmation, value, and longevity.

Founded by jewelry collector and dealer Naz Kretlow, 3 Graces of Gold has long championed the idea that fine jewelry is not simply decorative—it’s personal, emotional, and enduring. This Valentine’s season, the brand is reframing the conversation with a simple message: You are the prize. Now pick one for yourself.

“Jewelry has always marked moments of meaning, but those moments don’t have to come from someone else,” says Kretlow. “Buying yourself gold is about recognizing your own worth and choosing pieces that will hold that value, emotionally and materially, for years to come.”

At a time when the price of gold continues to rise, consumers are increasingly viewing fine jewelry through a dual lens: beauty and investment. Gold has historically functioned as a store of value, and unlike trend-driven accessories, well-crafted gold jewelry can be worn daily while retaining intrinsic worth.

“Gold is one of the few things you can enjoy every day and still pass down,” Kretlow adds. “It’s wearable wealth. When you choose it for yourself, it becomes both a personal marker and a tangible asset.”

This philosophy is reflected in 3 Graces of Gold’s curated mix of antique and vintage fine jewelry alongside vintage-inspired custom designs; all selected for their craftsmanship, longevity, and ability to evolve with the wearer over time.

From February 7–9, Kretlow will present her full collection of vintage, antique, and custom 3 Graces of Gold jewelry in New York City at Part Two Luxury Marketplace, offering visitors the opportunity to experience the collection in person. The Soho showcase invites guests to explore jewelry not as an occasion-driven purchase, but as an intentional act of self-collection rooted in taste, instinct, and long-term value. Private appointments - both in-person and virtual - are available.

In keeping with this mindset, the brand also quietly opened a limited pre-order window for its cult-favorite Chubby Donut Band, a substantial gold ring designed as an everyday signature inspired by the rings jewelry collectors can search years for.. The piece embodies gold as grounding, solid, enduring, and deeply personal.

Rather than positioning Valentine’s Day as a moment to wait for, 3 Graces of Gold invites women to choose for themselves—whether marking a milestone, honoring a standard, or simply responding to instinct.

Because sometimes the most meaningful gift is the one you don’t wait to receive.

Contact: Denise Teti denise@3gracesofgold.com 610-986-5511 for inquiries, photography, and appointments.

About 3 Graces of Gold

Founded by jewelry collector and dealer Naz Kretlow, 3 Graces of Gold offers a striking curation of antique and vintage fine jewelry alongside vintage-inspired custom designs. Rooted in the belief that jewelry should carry meaning, longevity, and personal resonance, the brand curates pieces that feel both storied and modern - meant to be worn, collected, and passed on. Learn more HERE.