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Press Release Guidelines
January 1st, 2021
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Please use the below recommended press release template when compiling your brand's news announcement.

Announcement Type:
This is where you can note exactly what type of news you’re sharing (i.e. New Launch, Business/Funding News, etc.).

Please note the date that you would like your press release to be published live on our site, or the date in which it was announced to the public.

Your headline should give the reader a snapshot of the most important aspects of your press release, but we recommend that you keep it to 10 words or less.

Use your sub-headline to provide a bit more context for the press release, but ensure that you keep it to just one sentence.

Main Image:
Select an image that directly relates to the topic of your press release. The image size should be a minimum of 2400x2400px. If you have any questions about image sizing for press releases or profiles, please reach out.

Lead Paragraph:
Your lead paragraph should include all of the key aspects of your news (who, what, where, when, why).

Support Paragraph:
The second and third paragraphs of your press release should contain secondary and supporting information. This is also a great place to incorporate a quote from the company CEO or founder.

Closing Paragraph:
This should close out the release and reiterate any key points highlighted in the first paragraph (i.e. new launch availability and purchasing information).