Publicists have a lot on their plates. From keeping an eye on trends, to ensuring clients are reaching their goals, cultivating relationships with journalists, tracking press mentions, responding to emails, phone calls, and more, there’s no time to waste. Luckily, in this day and age, there are tons of time-saving and—dare we say—essential tools that can help publicists perform at the highest level. We’re breaking down the 7 PR tools every publicist needs, from ways to connect with media, to tracking press, reporting, and beyond.

Press Hook

Press Hook is the first PR-tech platform that directly connects brands and journalists. Streamline your sample process, respond to media requests, communicate directly with journalists on the platform, track press hits, keep each client’s media kit organized and looking great, and more. Press Hook’s AI-powered Tool Kit also includes easy solutions to help you draft press releases, media kits, pitches, and media lists quickly, saving you valuable time and allowing you to move on to the editing and distributing processes sooner.

CoverageBook

Every client wants to know that their PR investment is paying off. While PR and media relations aren’t solely about press hits, naturally, that coverage does count. Reporting is crucial. CoverageBook takes all of your press coverage and compiles it into a shareable digital book. It allows your clients to quickly and easily look at all of the coverage they’ve gotten over a given time period and shares metrics in an easily digestible way—perfect for making a good impression.

Muck Rack

While you can certainly compile media lists and track press coverage without a formal PR tool, Muck Rack can help make those two tasks easier. Find all of the writers you’re looking for, with information on how they best like to be pitched and what they’ve recently covered, right at your fingertips.

HARO (Help A Reporter Out)

Reactive pitching is a breeze with HARO (Help A Reporter Out). Each work day, several times a day, you’ll receive an email with all of the queries journalists have submitted for sources. Then, you can pitch your clients for relevant pieces and, over time, leverage these connections to strengthen your relationship with journalists. Soon, they’ll be coming to you directly for sources.

Qwoted

Though HARO covers a wide variety of source topics, Qwoted focuses more on expert commentary. The platform connects publicists, journalists, and industry thought leaders to help journalists get the perspective and insight they need, while also allowing the expert to receive valuable media exposure.

Canva

Whether you’re putting together content for your clients’ social media or email newsletters or pulling together lookbooks to pitch out to journalists, Canva is an essential tool for many hard-working publicists. You don’t have to be a graphic design pro in order to create visually stunning Canva content, making it ideal for any user type. Scroll the many templates to find the one that works best for you and start creating.

Google Alerts

Set alerts for clients, keywords, client competitors, industry trends, and more and stay up to date on everything related as it’s published. Whether you’re using it to help you track the success of your pitching and PR campaigns or more for research purposes, Google Alerts can help make sure you’re never caught off-guard and always in the know.

Want to learn more about what Press Hook can do to help you maximize your time and achieve your clients’ goals? Click here to book a demo with our team and check out the platform for yourself.