PR (Public Relations) is the glue that ties your entire marketing strategy together. Whether you're launching a new brand, growing your audience, or building credibility, PR amplifies the impact of tools like SMS, email, social media, SEO, and even LinkedIn. To learn more we asked marketing experts to weigh in on how PR works seamlessly with these marketing strategies to elevate your brand.

The Power Duo: PR and SMS Marketing

How SMS Supercharges PR

SMS marketing lets you speak directly to your audience. Fast. It’s perfect for event reminders, exclusive offers, or campaign updates. When PR generates buzz and drives website traffic, SMS can swoop in to nurture that newfound audience.

Amy Hage from Strategy Maven puts it best:
"If someone views a product on your site, that’s all data we can collect to use to retarget them. Without site traffic from PR, growing your SMS list becomes nearly impossible."

How PR Fuels SMS Success

PR attracts attention, whether through news articles, events, or partnerships, which translates to more sign-ups for your SMS list. Without PR, your audience pool stays stagnant.

Tips for the Perfect Combo:

• Highlight SMS sign-ups in PR campaigns.
• Send personalized SMS messages tied to user activity, like visiting your website.
• Avoid overloading your audience with texts. Nobody likes spam.

Email Marketing: PR’s Secret Ally

How Email Supports PR

Think of email as your PR amplifier. Use it to share press releases, event invites, or media mentions directly with an engaged audience.

Amy Hage adds:

"Email campaigns can amplify PR’s reach by sharing press releases and media coverage directly with an engaged audience. They also allow brands to retarget users who’ve shown interest in the brand."

How PR Makes Your Emails Shine

PR campaigns create the buzz that grows your email list. When people see your brand in the news or online, they’re more likely to subscribe. Once they’re on your list, you can nurture them into loyal customers.

Tips for PR-Email Synergy:

• Use PR campaigns to drive email sign-ups.
• Feature media coverage and PR wins in your email campaigns.
• Segment your audience for tailored, high-impact messaging.

Social Media and PR: A Match Made in Heaven

How Social Media Amplifies PR

Social media turns your PR wins into shareable, engaging content. Think media mentions, event highlights, or behind-the-scenes posts.

Beth Romer from L and L Collective explains:
"Social media is one of the key puzzle pieces in PR and overall marketing strategy. When it all comes together, the picture feels complete."

How PR Boosts Social Media

PR delivers the stories, while social media gives them legs. Positive media coverage or brand announcements can spark conversations and build engagement.

Pro Tips for Social Media + PR:

• Share PR features and press wins on your platforms.
• Engage with your audience by responding to comments and questions post-campaign.
• Keep your messaging aligned across PR and social media.

Branding and PR: Defining Your Voice

How Branding Guides PR

A strong brand provides the foundation for your PR efforts. Emily Paulsen from Electric Collab sums it up:
"Strategic branding helps you solidify what your message is and why it should matter to your audience."

How PR Strengthens Your Brand

PR puts your brand in the spotlight, building trust and recognition. Positive media coverage enhances your credibility and deepens your connection with your audience.

Pro Tips for Brand-Driven PR:

• Ensure your PR campaigns reflect your brand’s voice and mission.
• Highlight your values in PR efforts.
• Refresh your branding as your audience grows through PR exposure.

LinkedIn: The PR Powerhouse for Professionals

How LinkedIn Supports PR

LinkedIn is a goldmine for PR, offering access to an engaged, professional audience. Natasha Walstra from Nearpoint Strategies points out:
"There are over a billion users on LinkedIn, but only about 1% of people post any original content."

How PR Supercharges LinkedIn

PR lends credibility to your LinkedIn profile. Sharing media mentions or awards positions you as a leader in your field and expands your reach.

Pro Tips for LinkedIn + PR:

• Post your PR wins, like interviews or recognitions, to your LinkedIn feed.
• Build relationships with journalists and influencers on LinkedIn.
• Create original content inspired by PR campaigns.

SEO and PR: Visibility Partners

How SEO Elevates PR

Good SEO makes sure people who hear about you through PR can find you online. A strong website presence reinforces your credibility and drives more traffic.

As Jade Pruett from HelloSEO says:
"PR and SEO go hand in hand in ways you might not expect. Both mediums are about visibility, authority, and building a positive reputation online."

How PR Boosts SEO

PR campaigns generate high-quality backlinks from trusted sources, like news sites, which improve your website’s search rankings. PR boosts your reputation with your target audience AND with Google. As a bonus, when someone Googles you or your business, your great PR pieces will fill the first few pages.

Tips for SEO + PR Success:

• Include SEO-friendly links in your press releases.
• Use SEO tools to find topics that resonate with your PR strategy.
• Optimize press releases for search engines to maximize impact.

Make Sure Your Marketing and PR Strategies Work Together

PR doesn’t live in a silo. It’s a strategic partner for every part of your marketing—from SMS and email to social media and SEO. When you combine these tools, you’ll build trust, amplify your reach, and create a cohesive, powerful brand presence.

Start thinking of PR as the thread that weaves your marketing strategies together, and watch your results blow up!