Posts tagged with 'media-types'

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  July 18, 2023 Amplifying Earned Media Coverage: Effective Strategies for Maximum Impact

  By: Peri Block, Babbit Bodner

  Earned media coverage serves as a powerful endorsement, helps build credibility, and can significantly boost brand awareness. However, brands and agencies should not forget that the value lies in maximizing the impact of your earned media coverage. 

  Keep reading to learn how Babbit Bodner ensured the earned media coverage they secured for Queso Mama—via Press Hook—reached a wider audience through amplification.

  Share the …

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  July 3, 2023 Should You Launch a Substack? Here’s What You Need To Know

  Substack is taking off as of late, with seemingly every journalist and many big-name experts and thought leaders starting their own newsletters to share their insights and work with more people. The platform gives them more ownership over their ideas and content, allowing them to monetize the work or share information that may not fit elsewhere. Now that you’ve heard about the benefits of Substack, you may be wondering, should …