Posts tagged with 'gift-guide-season'
Dec. 6, 2021 Publicists Predict the Top Pitching Trends for 2022
Though it may seem unfathomable, we’re in the last quarter of 2021. For most of us, 2020 and 2021 have been a rollercoaster of change as we’ve navigated a pandemic, shifted our practices, and adjusted to so many ‘new normals,’ we’ve lost count. With a new year on the horizon, though, pitching trends will change yet again, as publicists are constantly tasked with staying current on the most effective measures …
Dec. 1, 2021 What To Do When Your Client Doesn’t Make It Into a Gift Guide
Though there are many benefits and positive perks of being a publicist, the gig also has some drawbacks. One of the most challenging tasks is being the bearer of bad news, particularly around the holiday season. You may see a story go live and wonder how to tell clients they didn’t get into a gift guide they had their hearts set on. Or, maybe you thought the gift guide placement …