Posts tagged with 'entrepreneur'
Dec. 6, 2021 Publicists Predict the Top Pitching Trends for 2022
Though it may seem unfathomable, we’re in the last quarter of 2021. For most of us, 2020 and 2021 have been a rollercoaster of change as we’ve navigated a pandemic, shifted our practices, and adjusted to so many ‘new normals,’ we’ve lost count. With a new year on the horizon, though, pitching trends will change yet again, as publicists are constantly tasked with staying current on the most effective measures …
Dec. 1, 2021 What To Do When Your Client Doesn’t Make It Into a Gift Guide
Though there are many benefits and positive perks of being a publicist, the gig also has some drawbacks. One of the most challenging tasks is being the bearer of bad news, particularly around the holiday season. You may see a story go live and wonder how to tell clients they didn’t get into a gift guide they had their hearts set on. Or, maybe you thought the gift guide placement …