Posts tagged with 'earned-media'
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April 17, 2024 Coffee Chat with Angela Melero
We had an inspiring coffee chat with Angela Melero, Executive Editor of The Zoe Report!
Press Hook: Can you tell us about your journey in the digital media space?
Angela Melero: I originally started in print, working at a business newspaper and then a beauty trade magazine. From there, I transitioned into the digital space, working for L'Oreal on their branded site, makeup.com. Then I freelanced for a bit, working …
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March 27, 2024 Coffee Chat with Katlyn Moncada
In our latest Coffee Chat, we had the privilege of sitting down with Katlyn Moncada, Food Editor at Better Homes & Gardens.
Press Hook: How did you get started as a journalist, especially in food journalism?
Katlyn Moncada: I started my journalism career in my hometown of St. Louis, Missouri. I was working for a smaller, local city magazine and ended up becoming their lead dining blogger. That was my …
All Posts
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July 18th, 2023 Amplifying Earned Media Coverage: Effective Strategies for Maximum Impact
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May 11th, 2023 What Is Earned Media & How Is It Different From Paid?
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February 10th, 2023 How To Make the Most of a Press Hit
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June 6th, 2022 How To Incorporate Social Causes & Give Back Components That Align With Brand Values
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May 11th, 2022 Why Affiliate Marketing Should Be Part of Your Go-To Marketing Strategy
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April 11th, 2022 Why Earned Media Is an Important Asset for New Brands
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March 16th, 2022 4 Ways Publicists Can Improve Earned Media Rates With Press Hook
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October 26th, 2020 Why PR Strategies Should Include Paid & Earned Media Expertise