Posts tagged with 'building-a-brand-story'
Sept. 22, 2022 Lower Cost Resources That Can Help You Weather a Recession
by Paige Garrett
Recessions (or even the threat of one) can leave executives and business owners shaking in their boots. In order to set themselves and their business up for success and ensure they do all they can to make it through, they’ll likely begin by taking a hard look at the books. Cutting costs to make the business as lean as possible before facing a difficult financial atmosphere is …
Sept. 14, 2022 Expert Advice for Developing an Effective Brand Strategy in 2022
When it comes to strategic planning for your marketing goals, it’s important to be in tune with the changing trends and times. Media is a constantly changing landscape and what worked for your brand strategy a couple of years ago will most likely not be quite as effective in 2022.
Sadira Furlow, branding expert and chief marketing officer for Happy Money, views brand strategy as the foundation from which …