Blog
The Latest Tips, Journalist Interviews and Industry Insights
Blog
The Latest Tips, Journalist Interviews and Industry Insights
Posts tagged with 'brand-strategy'
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March 27, 2024 Coffee Chat with Katlyn Moncada
In our latest Coffee Chat, we had the privilege of sitting down with Katlyn Moncada, Food Editor at Better Homes & Gardens.
Press Hook: How did you get started as a journalist, especially in food journalism?
Katlyn Moncada: I started my journalism career in my hometown of St. Louis, Missouri. I was working for a smaller, local city magazine and ended up becoming their lead dining blogger. That was my …
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March 1, 2024 Maximizing Press: It's What You Do with It
Ultimately, the value of press lies both in acquiring it, and then how you strategically leverage it.
How and where to communicate these wins to customers and stakeholders:
- Update Sales / Partnership / Marketing decks
- Include in Investor Updates and Materials
- Showcase Credibility and Buzz on Your Website
- Create a banner to show recent press
- Ensure that press features are highlighted on the first page of website
- Update your website’s …
All Posts
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September 14th, 2022 Expert Advice for Developing an Effective Brand Strategy in 2022
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April 15th, 2022 The Brand’s Guide To Creating an Effective Social Media Plan
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March 16th, 2022 4 Ways Publicists Can Improve Earned Media Rates With Press Hook
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January 25th, 2022 2 Experts on How To Create Viral Marketing Campaigns in 2022