Posts tagged with 'big-feature-in-a-top-publication'
Dec. 1, 2021 What To Do When Your Client Doesn’t Make It Into a Gift Guide
Though there are many benefits and positive perks of being a publicist, the gig also has some drawbacks. One of the most challenging tasks is being the bearer of bad news, particularly around the holiday season. You may see a story go live and wonder how to tell clients they didn’t get into a gift guide they had their hearts set on. Or, maybe you thought the gift guide placement …
Nov. 16, 2021 6 Ways to Improve Your Relationships With Journalists
As a public relations professional, your relationship with journalists is one of the most defining — if not the most important — investments you’ll make in your career. After all, the responsibilities of your job are in the name itself: relations. Building them, cultivating them, amassing them for the public. It’s all the nature of the gig, and it’s an asset that can’t be discounted. As Lindsay Smolan, the founder …