Bean & Bean is focused on Female Equity in Coffee. Women make up more than 70% of coffee labor — from farmers to baristas — but are paid substantially less and have fewer workers’ rights than men. Bean & Bean has a conscious commitment to source from female producers whenever possible. Right now, more than half of Bean & Bean coffee is from women-led or owned coffee farms. The producers are fair trade and organic certified, to guarantee that all workers receive a livable wage, no exceptions. Bean & Bean believes in supply chain transparency and is direct-trade when possible. That means they have a real relationship with their coffee producers. (Like, they actually know each other and keep in touch via text and zoom.)
Founding Story
The duo behind ethically sourced Bean & Bean is mother Rachel and daughter Jiyoon, both certified Q graders (a.k.a. coffee sommeliers). Jiyoon’s parents, who immigrated from South Korea in 2000, opened their first coffee shop in New York City in 2008 and pioneered the first-ever Queens, NY coffee roastery.
Today, Bean & Bean has 4 locations. Each coffee is sourced, cupped, and curated by the mother-daughter duo. That’s why they have survived three major obstacles — the 2008 financial recession, the COVID-19 pandemic, and their first brick and mortar being right next to a Starbucks.
Not that it’s been easy — Jiyoon was pulling double duty as a Harvard Business School MBA candidate in the mornings and a coffee connoisseur at night, experiencing the shutdown as a crash course in saving a family business. After graduating in 2022, Jiyoon was selected for the prestigious James Beard Women’s Entrepreneurial Leadership program of 2023.
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Imbibe Magazine
- Apr 05, 2024
Drink of the Week: Bean & Bean Fancy Diner Coffee"The article from Imbibe Magazine discusses Bean & Bean Fancy Diner Coffee, a dark roast coffee by New York City's Bean & Bean. The coffee company, founded by mother-daughter duo Rachel and Jiyoon Han in 2008, sources its beans from organic and fair-trade operations, with more than half of the beans coming from farms owned and led by women. The Fancy Diner Coffee is characterized by its dark flavor, with notes of dark chocolate, toasted nuts, and vinyl banquettes."
Forbes
- Jan 29, 2024
Relatability: The X Factor For Brand Success"The article discusses the importance of relatability for brand success. It mentions brands like Bean & Bean and Nike, who have successfully cultivated relatability and customer loyalty by aligning their brand values with those of their target audience. It offers tips for brands to become customer favorites such as storytelling, active listening, expressing gratitude, problem-solving, and providing educational value."
