ARM: Britain’s most successful tech company you’ve never heard of

Without ARM, the iPhone and other smartphones wouldn’t work. Hardly anyone knows it – and that’s just how Cambridge’s ‘Silicon Fen’ company likes it

In a loose collection of offices on an underwhelming business park outside of Cambridge sits Britain’s most successful technology company, ARM. You’ve probably never heard of it, but ARM’s designs are at the heart of the iPhone and nearly every other modern smartphone. It has fingers in almost every other area of technology, from fitness trackers to server farms. It records profit margins that analysts have described as “impossible” (in a good way), and goes a long way to helping justify the “Silicon Fen” label sometimes applied to Cambridge’s tech scene. So how did one company get so successful without anyone really noticing? And, more importantly, what does ARM actually do?

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Skoda Superb estate: car review | Martin Love

Snobbery has been replaced by pure envy in Skoda’s new Superb – the greatest car they’ve made yet

Price: from £19,785
Top speed: 129mph
0-62mph: 9.9 seconds
MPG: up to 76.4

“What’s the best car you’ve driven?” It’s a question I am often asked and I know the answer I am supposed to give. Something like: “Oh, that DBS from Casino Royale wasn’t too bad” or “Well, the 1956 Le Mans D-Type, now valued at £3m, was pretty cool…” And yes, these are truly extraordinary cars to drive. But they are not cars you can actually use in the ordinary sense of, you know, a car… So, to stir things up, I like to say: “It’s a Skoda!” I pause for the baffled head shake and then I add: “Actually, it’s the Skoda Superb estate.”

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Boardman SLR Endurance Disc 9.0: bike review | Martin Love

The new range of Boardman bikes has some real gems, and this road bike with disc brakes is one of the stars

Last week Chris Boardman, the former pro cyclist, unveiled his new-look range. There is a refreshed logo and there was much talk of things like Aero Surface Trip technology and improved aerodynamics. But the real news is that, with Halfords backing his range, Chris has been able to give full vent to his passion for precision-engineered racing bicycles that can be afforded (just about) and ridden by us mere mortals.

Boardman bikes have long had a reputation for being great value – perhaps among the best that you could buy on the high street. This new generation lifts that bar still further. The team has also created a new slogan: “Out there with you” – and looking at the range you get a real sense that Boardman and his gang want you to get the most out of every ride.

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Everything to play for as employers turn to video games in recruitment drive

Firms such as Deloitte hope to hire people using smartphone apps – but can they produce accurate results?

Job interviews have traditionally been painful affairs, with applicants sitting, sweaty-palmed, in some anteroom wondering whether or not to accept a biscuit. But today’s job applicants may well find themselves facing not an intimidating interview panel but a computer-based “psychometric” test.

And anyone after a job with accountant Deloitte had better start honing their skills on Angry Birds, because the company’s latest recruiting tool is a mobile phone game. Called Firefly Freedom, it is set in a fictional forested world in which players must catch fireflies to provide light for their family during the winter.

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