BBC3 should follow Radio 1 in focusing on social media, says Google boss

Matt Brittin praises station for going to the right places for its audience and securing 2 million subscribers on YouTube

BBC3 should follow Radio 1’s example in “fishing in the right places” for its younger target audience by focusing on social media such as YouTube, according to Google Europe boss Matt Brittin.

“They should do is what they did with Radio 1,” Brittin told an audience at the Guardian Edinburgh International Television Festival. “Think about what content that audience and is going to like, watch and share across the internet, and really use that as a place to learn and I think it’s going to be helpful for BBC1, Radio 4, the BBC News Channel and so on and so forth.”

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