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7 Best Eco-Friendly Laundry Detergents, Tested by Experts

Just because you go green, doesn't mean you can't clean.

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7 best ecofriendly laundry detergents, tested by cleaning pros
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We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

Commonly referred to as "eco-friendly" cleaning products, greener supplies have come a long way in recent years. One category where we've seen some of the greatest improvements is laundry detergents, which can be complicated products to formulate. They have to not only clean well and protect colors and fabric, but be safe for the machine, too.

"Eco-friendly" or better yet, sustainable formulas have not always been up to those challenges, but that's changing. When major brands, like GH Seal star Tide, introduce plant-based products, they do so after spending time and money researching new and better ingredients that not only work well but are environmentally responsible. As a result, this raises the bar and helps the whole category improve and make better products.

Our top picks:

  • 1
    Purclean Liquid Laundry Detergent

    Best Overall Eco Laundry Detergent

    Tide Purclean Liquid Laundry Detergent

    $27 at Walmart
    Read more
  • 2
    Plant-based Laundry Detergent

    Best Value Eco Laundry Detergent

    Botanical Origin Plant-based Laundry Detergent

    Read more
  • 3
    Botanicals Plant Based Laundry Detergent

    Best Smelling Eco Laundry Detergent

    Gain Botanicals Plant Based Laundry Detergent

    Read more
  • 4
    Eucalyptus Laundry Pods

    Best Eco Laundry Detergent Packs

    AspenClean Eucalyptus Laundry Pods

    Read more
  • 5
    EasyDose Ultra Concentrate Laundry Detergent

    Best Concentrated Eco Laundry Detergent

    Seventh Generation EasyDose Ultra Concentrate Laundry Detergent

    Read more

When we test eco laundry detergents we test them the same way we do all liquid, powder or packet laundry detergents. In our opinion, their performance should be on par with acceptable traditional formulas while offering benefits to the environment. We evaluate how adept they are at removing our standard assortment of the 20 food, makeup and other stains we apply to cotton and polyester fabrics. We also assess how easy the detergents are to dispense and use and how thorough, accurate and helpful the directions are. Finally, we review any required safety precautions on the label along with all the environmental claims the brand makes.

After reading our reviews, you can learn more about how we test eco laundry detergents, what the term "eco-friendly" really means, what to look for when switching to one of these detergents, other ways you can go green when doing laundry and why you should trust Good Housekeeping reviews at the bottom of this guide.

1
Best Overall Eco Laundry Detergent

Tide Purclean Liquid Laundry Detergent

GH Seal
Purclean Liquid Laundry Detergent
1
Best Overall Eco Laundry Detergent

Tide Purclean Liquid Laundry Detergent

$27 at Walmart
Credit: P&G
Pros
  • Powerful cleaning
  • USDA Certified 75% Biobased Product
  • EPA Safer Choice certified
Cons
  • Some reviewers didn't like the scent

Following in the footsteps of other Tide formulas we've tested, Tide Purclean, a GH Seal star, was a top performer in GH Cleaning Lab stain removal tests. It worked in hot, warm and cold water and 75% of its formula is made with plant-based ingredients. In addition, this formula is made without dyes, chlorine and optical brighteners and is produced at a zero waste to landfill manufacturing site using 100% renewable wind power electricity. Some reviewers said the honey lavender scent was not as they expected but it comes in an unscented version as well. The translucent cap makes accurate measuring a cinch.

FormLiquid
Plant-based
Cost per medium load27 cents
Has a scent-free version
2
Best Value Eco Laundry Detergent

Botanical Origin Plant-based Laundry Detergent

Amazon’s Choice
Plant-based Laundry Detergent
2
Best Value Eco Laundry Detergent

Botanical Origin Plant-based Laundry Detergent

Credit: RB
Pros
  • USDA Certified 67% Biobased Product
  • Reasonably priced
  • Lists ingredients on the label for transparency
Cons
  • Pouring may be a bit messy

Botanical Origin may not be a familiar name to you, but it's from the same company that brings you the Woolite detergent brand. Botanical Origins is USDA certified to be 67% biobased and at only 18 cents per medium load, we think it provides great value along with some eco benefits. The mix of enzymes it contains helps tackle stains and it cleans well and has a lovely fragrance, part of which is also plant-based. It's made without dyes, brighteners and artificial preservatives and, according to the manufacturer, dermatologist tested for skin safety. Botanical Origin lists its ingredients on the label for transparency and fabric softeners in matching scents are also available. While the bottle has a sleek, easy-to-hold design it lacks a spout, so some drips down the bottle while pouring or placing the cap back on are likely.

FormLiquid
Plant-basedYes
Cost per load18 cents
Has a scent-free version No
3
Best Smelling Eco Laundry Detergent

Gain Botanicals Plant Based Laundry Detergent

Amazon’s Choice
Botanicals Plant Based Laundry Detergent
3
Best Smelling Eco Laundry Detergent

Gain Botanicals Plant Based Laundry Detergent

Credit: P&G
Pros
  • Amazing scents
  • Pairs with Gain Botanicals Fabric Softener in matching scents
  • Lists the ingredients on the label for transparency
Cons
  • Struggled to remove spaghetti sauce and crayon stains

Gain Botanicals is an economical choice that not only has 65% of its formula coming from plants, but in our test, cleaned better than traditional formulas costing more. It was the only detergent to remove tea completely from each stain swatch we tested, and it did consistently well among all other stains, struggling only a bit with tomato sauce and crayon stains. Like Tide Purclean, it's made in a facility using 100% renewable wind power electricity. We love the translucent cap that makes measuring so easy, plus, it comes in the unique scents of orange blossom vanilla and white tea lavender that one expert called "heavenly!"

FormLiquid
Plant-basedYes
Cost per medium load20 cents
Has a scent-free versionNo
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4
Best Eco Laundry Detergent Packs

AspenClean Eucalyptus Laundry Pods

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Eucalyptus Laundry Pods
4
Best Eco Laundry Detergent Packs

AspenClean Eucalyptus Laundry Pods

Now 20% Off
Credit: Aspen Clean
Pros
  • Comes in a recyclable cardboard container
  • Holds Leeping Bunny and Eco Cert certifications
  • Lists ingredients on the label for transparency
Cons
  • Expensive

Aspen Clean is a brand that first impressed us when we tested it for our 2021 Good Housekeeping Best Cleaning & Organizing Awards. For the Awards we tested and featured the liquid detergent, but since then, we've been working with the powdered single-dose packs. Though pricier per load than other detergents, we like Aspen Clean's sturdy cardboard canister and that it contains enzymes, like protease for tackling protein stains and amylase to break down starches and sugars, along with oxygen bleach for whitening. In our tests, it held its own against traditional detergents and did a very good job on spaghetti sauce, chocolate syrup and wine stains and was better at removing mustard than some regular formulas. The test loads we washed were subtly and pleasantly scented even coming out of the dryer.

FormPowder pack
Plant-based Yes
Cost per medium load55 cents
Has a scent-free version Yes
5
Best Concentrated Eco Laundry Detergent

Seventh Generation EasyDose Ultra Concentrate Laundry Detergent

EasyDose Ultra Concentrate Laundry Detergent
5
Best Concentrated Eco Laundry Detergent

Seventh Generation EasyDose Ultra Concentrate Laundry Detergent

Credit: Seventh Generation
Pros
  • Dispenses pre-measured amount for one load
  • Ultra concentrated
  • USDA Certified 98% Biobased Product
Cons
  • Bottle is plastic, but 100% recycled and recyclable

Seventh Generation has set a high bar for many years when it comes to environmentally-responsible products and its EasyDose Laundry Detergent is no exception. In fact, it was a winner in our first Good Housekeeping Sustainable Packaging Awards back in 2019. This concentrated liquid formula cleaned well in our tests — even in cold water — and comes in a bottle that automatically pre-measures each dose when you squeeze it. One squeeze for medium loads and two for large or more heavily soiled loads. It helps eliminate the guesswork of how much detergent to add and avoids under- or over-dosing. Kudos to Seventh Generation for being 98% biobased and disclosing the full ingredient list on the label, even the plant-derived fragrance in its rose scent version. Though the bottle is plastic, it's made of 100% recycled plastic (most others use around only 25%) and it is recyclable.

FormLiquid
Plant-basedYes
Cost per load20 cents
Has a scent-free version Yes
6
Best Eco Laundry Detergent Tablets

BLUELAND Laundry Detergent Tablet Starter Set

Laundry Detergent Tablet Starter Set
6
Best Eco Laundry Detergent Tablets

BLUELAND Laundry Detergent Tablet Starter Set

Credit: Blueland
Pros
  • Completely plastic-free
  • Includes extra tablets to compensate for breakage
  • Comes with an ingredient and first aid insert to keep in the tin for safety
Cons
  • No directions provided for heavily soiled or large loads

Blueland is a brand that's breaking ground in the cleaning and even personal care categories by eliminating single use plastics. Its powdered dishwashing soap and dishwasher and laundry detergent tablets come in compostable pouches that you then pour into a "forever" tin or container. In this case, the laundry detergent tablets are plant-based and fragrance- and dye-free with enzymes to tackle stains. The tin that holds the tablets is slim and easy-to-grab and comes with a tight-fitting lid. The tablets start dissolving as soon as the water hits them, even in cold water, and we didn't see any tablet remnants at the end of our test cycles. While we haven't tested these Blueland tablets on our stained swatches, our general cleaning test results were good. We would like to see the directions updated to include recommendations for how many tablets to add for large and heavily soiled loads.

FormTablet
Plant-basedYes
Cost per medium load55 cents for starter kit with tin; 35 cents for refills
Has scent-free versionYes
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7
Best Eco Laundry Detergent Swatches

EC30 Laundry Detergent Swatches

Laundry Detergent Swatches
7
Best Eco Laundry Detergent Swatches

EC30 Laundry Detergent Swatches

Credit: ec30
Pros
  • Easy to store and carry
  • Best cleaning of the detergent sheets tested
  • Claims to cut carbon emissions from manufacturing, chemistry and shipping
  • A tree is planted with every purchase
Cons
  • Dissolves more slowly than regular sheets

You've likely heard about the latest trend in laundry, detergent sheets. They are thin strips of compressed detergent that you place in the washer with your load. No measuring, no mess and no plastic waste. While they sound compelling, in our recent GH Cleaning Lab test of 20 different brands, most didn't perform up to our expectations, except these EC30 laundry detergent swatches. In fact, they wowed us! Made without water, liquid stabilizers and fillers, the company claims to reduce CO2 emission impact from manufacturing, chemistry and shipping by up to 50% versus traditional liquid detergents.

In our test, EC30 swatches were the top overall scorer by a long shot and were the only ones to make a dent in removing set-in spaghetti sauce stains. When we compared how well these swatches restored the whiteness of a gray-stained fabric to that of a leading detergent pack, we found the performance virtually identical. These swatches are very slow to dissolve — even in hot water — though we didn't find remnants in the washing machine at the end of the cycle. Use one swatch for small loads and two for bigger ones. They are expensive, though setting up a subscription on their site can save up to 10 cents per load. We were happy to see that safety precautions are prominently featured on the packaging, as is a full list of ingredients.

FormSwatch
Plant basedNo
Cost per medium load87 cents
Has scent-free version Yes

How we tested the best eco-friendly laundry detergents

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Just like we do with traditional detergents and even spot and stain removers, we put eco or green detergents to work cleaning our standard swatch of 20 hand-applied stains.

We often test regular and eco detergents simultaneously and in the last few years have tested 59 eco liquids, packets and sheets. We smear on everything from lipstick and ink to mascara and mud on multiple cotton and polyester test swatches. After setting overnight, we wash the swatches in the test detergents in both warm and cold water following the label directions for heavily soiled loads.

After washing, the stained swatches air dry and then we visually rate them under standard daylight conditions. We also use a special instrument that can see what our eyes can't to measure exactly how much of each stain is removed.

tester applying stains to a swatch to test ecofriendly laundry detergents
Philip Friedman
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tester adding ecofriendly detergent to a washing machine dispenser
Carolyn Forte/Good Housekeeping

Besides cleaning performance, we evaluate how easy and neat each detergent is to use and dispense and the quality and integrity of the packaging. We review the Material Safety Data Sheets and all the labeling directions and claims for clarity, accuracy and safety, making sure it's easy for a consumer to figure out how much to add to each load. We confirm that first aid instructions and child safety and pet precautions are clear and prominent and easy to find. Finally, for eco detergents, we look for ingredient transparency and clear explanations of environmental claims. Greenwashing claims raise red flags for us.

What to look for when shopping for eco-friendly laundry detergents

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✔️ Ingredients: Most eco detergents use biodegradable cleaning ingredients that come from renewable sources, like plants. They may also contain essential oil fragrances and usually omit ingredients like brighteners, artificial preservatives and dyes. Though not required by law, more and more companies are listing all the ingredients in the formula, what they do and where the come from on the label.

✔️ Packaging: The best option is packaging that's plastic-free or made from a high percentage of recycled plastic. Refillable bottles and tins eliminate the need to purchase a new container each time.

✔️ Certifications: To avoid being duped by marketing language, look for products with established, third-party emblems like EcoCert, USDA Certified Biobased Product or EPA Safer Choice — because even if a product features a logo that claims it’s "earth-friendly," it doesn’t mean anything if the brand designed it themselves.

✔️ Transparent claims: The most responsible manufacturers clearly explain what makes their products environmentally conscious and qualify any claims with facts. Stay away from products making general, overarching and unspecific environmental claims.

What does "eco-friendly" mean?

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While the term "eco-friendly" is commonly used today across a wide variety of products, the Federal Trade Commission (FTC), the government body that regulates, among other things, advertising and marketing claims, considers it to be a "greenwashing" term. Greenwashing is a practice whereby a company puts environmental claims on its packaging with no clear evidence or testing to back up its assertions. They do this in an attempt to entice consumers into buying what they think is a more environmentally responsible product choice.

At the Good Housekeeping Institute, we align with and follow the FTC and its strict guidelines around what it means to responsibly tout a product's environmental attributes. Our Beauty, Health and Sustainability Lab Executive Director Birnur K. Aral, Ph.D., prefers to use the term "sustainable" to "eco-friendly," which implies that a product has absolutely no negative impact on the environment. "'Sustainable' takes into account the impact a product has while being made, consumed, and/or disposed of and that it is mindful of the earth's current and future resources," Aral says.

To use the claim "eco-friendly" — without any qualification, explanation or clarification of why a product is environmentally responsible — is considered greenwashing. "Sustainable," while better, has been gaining popularity in product marketing as well, and should not automatically be taken at face value either. We prefer to see a manufacturer disclose clearly why they consider their product to be sustainable. All of the laundry detergents we recommend above are responsibly labeled when it comes to their environmental claims and benefits.

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Do eco-friendly detergents work?

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Yes they do! Our tests show that the performance of today's eco and green detergents is much improved over that from years past. Most contain enzymes to tackle tough stains and anti-redeposition ingredients to keep soil suspended in the wash water so it rinses out and doesn't settle back on fabrics to make them gray and dingy over time. Of course, like all detergents, some eco-brands are better than others. Read labels to find a brand that claims to tackle the laundry issues most important to you and provides the information you are looking for.

Other ways to go green when doing laundry

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  1. Wash in cold water. Most of the energy used to wash clothing comes from heating the water, not the mechanical energy the machine requires. So the lower the water temperature goes, the more energy you save, no matter how long the cycle runs. Switching from hot and warm water to washing in cold water can save about $200 or more per year depending on how many loads you do, so even washing just some of your loads in cold water saves energy and money. Today's detergents are formulated to clean most loads well in cold water.
  2. Use auto-dry cycles. Select the automatic cycles your dryer offers to better match its drying time to the fabrics in the load. Use the lowest heat level that will give you the safest drying results in the fastest time. By simply setting the dryer for the same time every time you waste energy and risk over-drying and damaging fabrics, especially lightweight ones.
  3. Air dry when possible. If you have the space and the time, air drying clothing obviously uses less energy than tumble drying. An electric dryer uses anywhere from 1.8 to 5 kWh of energy per load so even air drying just small or delicate loads can help cut energy usage.

Why trust Good Housekeeping?

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Carolyn Forté is a consumer products expert with over 40 years of experience. With a background in textiles and years of testing both laundry detergents and laundry appliances, she knows a thing or two about getting stains out. In her role as executive director of the Good Housekeeping Institute's Home Care & Cleaning Lab, she writes the magazine's monthly "Inside the GH Cleaning Lab" advice and tips column, has authored numerous home care and cleaning books and is the first person GH staffers come see when they've dribbled lunch on their shirts!

Headshot of Carolyn Forté
Carolyn Forté
Home Care & Cleaning Lab Executive Director

Carolyn Forté brings more than 40 years of experience as a consumer products expert to her role as executive director of the Good Housekeeping Institute's Home Care and Cleaning Lab. Using deep analytical testing and writing expertise in appliances, cleaning, textiles and organizational products, she produces cleaning and home care advice for GH, has authored numerous books and bookazines for the brand and partners with the American Cleaning Institute to co-produce the Discover Cleaning Summits. She holds a bachelor's degree in family and consumer sciences from Queens College, City University of New York.

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