The 16 Best Places to Buy Engagement Rings Online

Grown Brilliance

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Grown Brilliance offers an excellent collection if you're in the market for a lab-grown engagement ring. Go for one of the brand's iconic, pre-designed styles, or customize your own by selecting the stone, setting, and metal. In general, you can expect to pay less for a lab-grown diamond ring than for a mined diamond. The good news is that they are chemically the same as natural stones, so you're getting all the quality.

In addition to engagement rings, Grown Brilliance offers a range of other fine jewelry pieces to mix and match with other pieces in your collection. Loose lab-grown diamonds are available in various carats, sizes, and cuts.

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With the site's "Heroes Rewards" program, teachers, medical professionals, first responders, and part of the military can receive 10 percent off their purchases. The brand will also match a competitor's price if you feel that another U.S. retailer offers a similar diamond at a better price. If you have questions or need guidance, scheduling a virtual appointment with one of the brand's jewelry experts is easy.

Shipping & Returns Policies

Are you in a rush? Grown Brilliance offers free 2-day shipping through FedEx on all orders. Made-to-order styles take about two weeks to create but are shipped with FedEx 2nd Day at no extra charge. Returns are also free through FedEx when sent within 45 days from when they ship. You'll be eligible for a full refund if the ring doesn't show any signs of wear or has been engraved or resized by another company.

Blue Nile

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Blue Nile is the largest online retailer of certified diamonds and fine jewelry and has been a pioneer in the online diamond engagement ring business for over 20 years. Bringing high-quality GIA-graded diamonds directly to consumers, Blue Nile carries thousands of independently certified diamonds to choose from and guarantees a great value on every stone purchased by eliminating the “middleman.” As a result, prices are significantly lower than traditional retail. The brand also stands by a Diamond Price-Match Guarantee to ensure that customers are getting the best prices.

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Blue Nile is about letting customers control the jewelry shopping process, whether you use the “Build Your Own Ring” feature, shop the “Ready-to-Ship” ring collection, or buy a loose stone. The brand provides expert guidance with in-depth educational materials and unique online tools so customers can feel confident purchasing. The brand has 24/7 customer service year-round and has introduced virtual appointments for those interested in learning more from their own home. If in-person guidance is more your style, Blue Nile has showrooms in Salem, New Hampshire; Long Island, New York; Portland, Oregon; Fairfax County, Virginia; and Bellevue, Washington.

Shipping & Returns Policies

Every engagement ring from Blue Nile is hand-crafted and quadruple-checked by diamond and jewelry experts to ensure the quality of a piece before it is shipped via secure delivery methods. Every order includes a 30-day return policy and lifetime guarantees. Blue Nile also offers a Diamond Buyback program that allows customers to sell a loose diamond or piece of diamond jewelry for a cash offer based on current market value.

James Allen

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For an impressive collection of conflict-free and lab-grown diamond engagement rings, Look no further than James Allen. Founded in 2006, the brand's mission is to offer brides the highest quality diamonds at the best price. What's more, they understand that buying an engagement ring online can be an overwhelming process, so they created an online tool called the Ring Studio. This feature aims to streamline the customization process and allows you to design a custom engagement ring that not only celebrates your style but also fits your budget.

Choose from a wide range of diamond (and other gemstone) shapes, settings, metals, and shank styles to create an engagement ring that feels uniquely you. Still trying to figure out where to start? Don't stress! James Allen also offers an inspiration gallery of other customers' engagement rings as a helpful jumping-off point.

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One of James Allen's most helpful online tools is its 360-degree Diamond Display Technology. With this tool, you can view over 200,000 conflict-free diamonds in highly magnified 360-degree HD to give you a clearer picture of an engagement ring in person. This video technology, combined with their 24/7 customer service, aims to help you make a more informed and confident decision. Plus, it's incredibly easy (and fun!) to use.

Shipping & Return Policies

JamesAllen.com provides fast, free shipping on all order destinations, regardless of the order amount. If you're not completely satisfied with your engagement ring or need to resize it, they offer a 30-day money-back guarantee, as well as a one-time free ring resizing within the first year of purchase. The original laboratory grading report must accompany loose diamonds, or you’ll be charged a fee to replace the certificate. 

Etsy Engagement Rings

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If there's one place guaranteed to yield a wide assortment of unique and alternative engagement rings, it's Etsy. With an entire site section dedicated to weddings and engagement rings, you'll surely find a design that catches your eye and stays within budget. From romantic morganite rings to classic oval solitaire styles, you can browse endless options from trusted artists and vendors. We also love Etsy as a resource for high-quality antique and vintage rings that are rich in history.

Shipping & Returns Policies

Since each seller has its own set of shop policies, make sure to check the payment plan options, estimated delivery date, and return policy, as these details will vary from shop to shop.

Ritani

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With an impressive selection of price-sensitive styles, Ritani proves that a beautifully crafted engagement ring doesn't have to break the bank. If you need help figuring out where to start, Ritani makes it incredibly easy to discover their designs by breaking down their rings by setting. Choose from striking solitaires to double-stone "Toi et Moi" styles, vintage-inspired stunners, and rings flocked with delicate side stones. Once you've landed on a setting you love, you can filter by price, center stone shape, metal, side stone, and even delivery date if you're in a time crunch.

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If you'd instead design your ring, Ritani has got you covered there, too. Start by choosing a loose stone (an ethically sourced mined diamond or a lab-grown one), or begin with the setting and go from there. Ritani also offers a unique budget tool feature where your dream ring can be built by answering questions based on your price point, the cut, and the type of diamond. Once you've narrowed down what aspects you're looking for, click "Show me my ring," the site will generate a customized ring recommendation for you.

Shipping & Returns Policies

Ritani offers discreet packaging to keep your proposal a surprise, as well as a 30-day return policy for all items except for custom rings. If you find yourself in a position where you need to return a custom ring, Ritani also offers a diamond buyback program.

Brilliant Earth

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For those looking for a more sustainable engagement ring, Brilliant Earth is the place to shop. The brand established its own higher standards, "Beyond Conflict Free", and only accepts diamonds from specific mine operations and countries that follow internationally recognized labor, trade, and environmental standards. In addition to using recycled gemstones, many of the brand's jewelry pieces are made from recycled precious metals. Brilliant Earth also uses eco-conscious packaging and partners with Carbonfund.org to offset its carbon emissions by contributing to tropical rainforest conservation in Brazil.

In terms of style, you'll find a wide variety of engagement and wedding rings to suit your taste. The site makes it easy to shop by type of metal, diamond shape, and design. Brilliant Earth offers both natural and lab-grown diamonds, as well as other stones like moissanite and emerald.

Special Services

Brilliant Earth has taken ring shopping into the 21st century by offering digital-forward features like a virtual try-on service and one-on-one video consultations. If you use your smartphone to shop the site, you can upload a photo of your hand to match various ring styles in their collection. It's possible to completely customize your ring—from the band design to the diamond shape and carat. You can even virtually stack it with other rings and then save and share the final version. Another perk is the brand's complimentary 45-minute online consultation with one of its jewelry experts—they'll go over everything you need to know when selecting and styling your ring.

Shipping & Returns Policies

Brilliant Earth offers free shipping and returns within 30 days of purchase. Better yet, they provide an easy FedEx return label, so you have one less thing to worry about.

Zales

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Zales has been known as "the diamond store" since 1924, and for a good reason—the retailer carries an impressive selection of engagement rings and wedding bands to suit any taste. Plus, there are many stunning options for anyone shopping on a budget. With popular wedding and engagement collections like Vera Wang and Disney, customers can shop for everything from classic styles to trendy stacking suites and bold bands. For those craving lots of glitz and glamour, there's an array of dramatic and ultra-fancy rings, too.

Zales uses ethically sourced metals, stones, and various lab-created diamonds and gemstones. Plus, customers also have the option to shop pre-set ring styles or create a custom design (your imagination is the limit!).

Special Services

Offering high-touch customer service, Zales provides an online "Engagement Ring Education" guide featuring the different types of settings. It also includes information about the "five Cs"—in addition to the standard tenets of cut, carat, color, and clarity, Zales also includes "care" as one of the most important factors to consider. Moreover, the fine jewelry retailer has a 24/7 online concierge service, so customers can ask additional questions before buying the ring of their dreams and financing options. 

Shipping & Returns Policies

You can either have your engagement ring shipped to a local Zales store, which takes about three business days, or to have your order shipped straight to your door, which usually takes up to 2 business days. Returns and exchanges in good condition are permitted within 60 days from the purchase date, and online purchases can be returned to any Zales location or by mail. Keep in mind that it might take up to 30 days to process any refunds.

Jared

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With over 274 stores in 41 states, you've probably spotted a Jared store at one of your favorite shopping destinations. You may not know that Jared has created an online shopping experience that is as easy as stepping into one of their stores.

With endless offerings from their impressive roster of notable designers such as Vera Wang, Neil Lane, Tacori, and De Beers Forevermark, Jared truly has an engagement ring style for everyone. Choose from vintage-inspired marquise rings, three-stone rings set in rose gold, oval-cut diamonds traced with pavé halos, and more. If you don't see the right style or know precisely what you want, Jared offers the ability to custom make your engagement ring online with options to choose your diamond shape and weight right down to the setting and engraving.

Special Services

Since shopping for an engagement ring may not be as straightforward as you think, Jared has online experts on hand that offer virtual appointments to answer any and all questions and to walk you through the process.

Shipping & Returns Policies

For in-stock items that aren't customized, you can pick up your order at your local Jared location within two business days at no additional charge. For delivery straight to your door, choose UPS ground shipping, or expedite your shipment by choosing next-day delivery.

Kay Jewelers

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We all know the jingle, "Every kiss begins with Kay." The jewelry retailer prides itself on connecting with customers and understanding their needs—Kay knows that buying an engagement ring is a significant milestone, and the company’s goal is to make the engagement ring-buying process one of the most memorable moments in a person’s life. The site makes the process as easy and relaxing as possible while offering a beautiful assortment of rings, including romantic bridal sets, vintage-inspired designs, and engravable styles. 

With popular engagement ring collections like Neil Lane Bridal from fine jewelry designer Neil Lane, Adrianna Papel, and The Leo Diamond, Kay’s assortment of engagement rings, wedding bands, and promise rings is vast. Think dazzling diamonds with Hollywood glamour, intricate designs that elegantly incorporate trends, and unique cuts that emphasize the sparkle and light of a stone. Kay’s metals and stones are ethically sourced, and various lab-created diamonds and gemstones are offered. Kay also caters to various price points, with diamond rings available for under $100 to $10,000+.

Special Services

If you’re into the idea of a one-of-a-kind engagement ring, Kay offers a customization process where customers can dream up their perfect design in-store or online. For additional guidance, the retailer provides customers with a library of helpful jewelry education content, including an online ring sizing guide. Plus, a 24/7 online concierge for any questions. 

Shipping & Returns Policies

Kay offers safe shipping. For security, merchandise orders over $1,000 will only be shipped to the billing address for the payment method you've chosen to use. Choose from Ground, Overnight, or Saturday shipping options, allowing additional time for personalized orders. Kay is now offering free returns by mail for online purchases. You may return your ring via mail or at any Kay location after 30 days of receiving your order or exchange your order within 60 days of the purchase date.

Catbird

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If your dream engagement ring is delicate, has a unique design, looks vintage, or is from an independent jewelry brand, then Catbird is undoubtedly for you. With a stellar assortment of engagement rings and wedding bands (including unisex and men’s styles!), Catbird has a line of spectacular styles, including three signature collections: the Swans, Fairy Lights and Snow Queens, and Classic Band. Catbird also carries beautiful designs from smaller jewelry brands like Jennie Kwon, Kataoka, Polly Wales, Sofia Zakia, Wwake, and more. Catbird's engagement rings and wedding bands are utterly romantic, from classic diamonds to colorful gemstones like emeralds and rubies. Most of the rings Catbird carries are budget-friendly, too, with most designs coming in under $3,500.

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If you’re in New York City, you can experience the store’s charm by visiting the lower Manhattan or Brooklyn boutiques or the dedicated Wedding Annex in Williamsburg.

Shipping & Returns Policies

If you order from Catbirds."Ship Now" collection, your order will be sent out within 3-7 business days. For custom rings, you can choose from standard shipping to next-day delivery. Catbird accepts returns for online purchases within ten days of the purchase date. Fill out the return form and mail your ring back. At this time, Catbird does not offer exchanges.

Gemist

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The direct-to-consumer model is becoming more popular when it comes to buying an engagement ring. Gemist is the first digital platform (with an app and website) that lets users custom-design rings and try them on at home before buying them. Think of them as the Warby Parker of jewelry—less in-store stress and more at-home comfort. 

Whether you’re shopping for a diamond engagement ring, a stackable wedding band, or gemstone ring, Gemist has set out to streamline the process of shopping for a ring at an accessible price point, too. First, customers can get inspiration by scrolling through collections ranging from classic to ultra-contemporary. Think traditional diamonds, rose-gold settings, gemstones from sapphires to emeralds, and styles meant for stacking. Then, customers can design their ring and customize various elements of it, including the metal color, setting, and cut of the stone.

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Gemist offers up to three identical faux “stand-in” ring options to try on at-home before committing to the real thing, which customers can hold on to for up to two weeks (a prepaid label is included for easy return!). If you’re so inclined, you can purchase a stand-in ring for activities like travel and sports, where you might not want to wear the real thing. Once you’ve decided on your perfect ring, the final design is made with ethically sourced stones, a handset in Los Angeles, and ships in three to four weeks. 

If you feel like you want more guidance from an expert, Gemist’s On The Hunt the program offers customers a 15 to 30-minute consultation with one of Gemist’s stylists so you can discuss ideas and design options for a customizable experience. Gemist has launched a line of earrings from studs to hoops and huggies to complement the ring of your dreams.

Shipping & Returns Policies

Genuine rings will ship approximately 3-4 weeks after the order is placed, and a signature will be required upon delivery. Everyday rings can be returned within 14 days of purchase, but fully custom engagement rings cannot be returned.

KatKim

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Look no further than KatKim’s utterly striking assortment of super-modern takes on classic diamond engagement rings. With clean lines and unexpected silhouettes as the brand’s signature, the LA-based brand perfectly balances tradition with contemporary style while prioritizing sustainability throughout the design and development of every piece. From core collection engagement rings (the Marquise Crescendo Ring, Duét Pear Ring, floating rings, and split duet bands are all popular styles among modern brides) to bespoke designs, every KatKim piece is handmade in Los Angeles by artisans that the label is dedicated to supporting in the local community. Every diamond used in a KatKim piece is conflict-free and adheres to The Kimberley Process, while settlings are made with recycled gold whenever possible.

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While KatKim’s line of engagement rings already stands out and has a custom feel, the brand offers bespoke services to customers seeking a truly exceptional design. From personalized takes on some of the brand’s popular design details like the Crescendo open band, split duet bands, floating stones, and two-stone duet settings to entirely one-of-a-kind creations featuring uniquely-cut stones and innovative settings, every bespoke ring is unique.

Shipping & Returns Policies

Since all items are custom and handmade, expect 2-4 weeks for your engagement ring to ship. Unfortunately, custom rings cannot be returned. Still, if you wish to make an exchange for store credit, you must return all jewelry within seven days of the delivery confirmation date.

Mociun

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For a nontraditional engagement ring, look to the Brooklyn-based jewelry brand Mociun for distinctive designs that truly stand out. Founded by California native Caitlin Mociun, the brand uses rare and unusual diamonds and gemstones in engagement ring designs. It works one-on-one with clients to create exceptional, one-of-a-kind pieces. 

With a simple aesthetic that always reads unexpectedly and elegantly, Mociun’s engagement ring designs are handmade in New York and range from clean and geometric to maximalist cluster settings with playful uses of color and spacing. As the company’s only designer, Mociun hand-selects all the materials, sketches each design, and works closely with her production team and New York City-based jewelers to bring every piece to life.

With a selective inventory of unique gemstones, Mociun engagement rings often feature rare-cut diamonds such as an asymmetrical hexagon diamond, a step-cut kite-shaped diamond, a rhomboid step-cut yellow diamond, and an octagonal old mine-cut diamond. Plus, innovative settings to make more classic cuts like ovals, round cuts, cushions, and emerald cuts appear as unique as ever. 

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Mociun welcomes ideas and questions from customers, too. So, if you’ve been dreaming up a custom engagement ring, you can fill out a Custom Jewelry Inquiry Form to send in inspiration, design preferences, stone and metal ideas, your timeline, and budget details. From there, the team will reach out to schedule an appointment with Mociun to discuss your project in person at the brand’s Brooklyn showroom by phone, email, or video chat. After reviewing your ideas and collaborating with the Mociun on the final bespoke design, you can start the gem and metal selection process. Once final material selections have been made, the production of your ring will take approximately six to eight weeks, with a complete project timeline averaging between eight and ten weeks.

Mociun also carries a selection of antique and vintage rings and offers an in-depth gem guide that details everything from the brand’s ethical approach to design to information on various gemstones and cuts and the differences between newly mined and antique diamonds.

Shipping & Returns Policies

Mociun jewelry is made to order, so production takes approximately 2-3 weeks. For all domestic orders, expect delivery within five business days if you choose ground shipping. You can pick up your ring at Mociun's store in Brooklyn if you live in the New York City area. All customized or resized rings are final sale and cannot be returned. All eligible purchases can be exchanged for store credit within 14 days of your delivery date.

Kataoka

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If you're a fan of Emma Stone, then you may know that her luminescent pearl engagement ring comes from a fine jewelry brand, Kataoka. Known for his exquisite and delicate jewelry, Yoshinobu Kataoka prides himself on creating wearable works of art. Kataoka's pieces are for the bride looking for an engagement ring with an heirloom vibe. Browse beautifully handcrafted rings with unique pairings like pearls between gorgeous green emeralds and striking amethysts, or go bold with a smokey blue sapphire ring dotted with sparkling diamonds.

Since many of Kataoka's rings are delicate in design, they make excellent stacking rings. Pair your engagement ring with a thin matching ring, or opt for one of Kataoka's colorful creations in aquamarine or tourmaline to set your stack apart from the rest.

Shipping & Return Policies

Since every piece of Kataoka's jewelry is handmade, it takes about 4 weeks for an order to be completed but in special cases, they are more than happy to prioritize shipping.

Doyle & Doyle

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If you’re looking for an antique or vintage engagement ring, Doyle & Doyle offers a hand-selected collection of spectacular options. Based in New York City, the company was founded in 1998 by sisters Elizabeth Doyle and Irene Pamela Doyle, who have worked to curate an impressive collection of rare and unique vintage gems that mix edgy elegance with glamour and beauty. The curated selection includes rings from various periods, including classic mid-century diamond solitaires, romantic Victorian cluster rings, and timeless Art Deco designs. They even carry vintage rings from famous jewelers like Tiffany & Co. and seek out rings slightly off the beaten path, including fancy colored and shaped diamonds, rare gemstones, and unique designs. 

Doyle & Doyle also has an in-house contemporary line of jewelry called Heirloom by Doyle & Doyle label with engagement rings designed by Elizabeth Doyle and created locally in New York. They feature antique and vintage diamonds set in modern and antique-inspired settings – the best of both worlds if you prefer a new ring but want a more unique and sustainable diamond.

Whether you want a solitaire stone, three-stone design, or multi-stone ring, Doyle & Doyle delivers on distinctive style and a “no pressure” approach to shopping for an engagement ring. The company prides itself on gently guiding customers without pressuring them to purchase. From popular vintage cuts like Asscher, Old European, and round brilliant to colored stones like orange-brown diamonds, yellow diamonds, and pink sapphires, as well as unique cuts and settings, Doyle & Doyle’s curations of engagement rings are nothing short of stand-out.

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Doyle & Doyle can also work with customers who want a family diamond re-designed. Or, they can help source a diamond or gemstone to customers' specifications and then set it in one of their vintage mountings, a Heirloom by Doyle & Doyle mounting, or a custom design.

Shipping & Returns Policies

Doyle & Doyle will ship your ring fully insured through FedEx. They also offer free two-day delivery or next-day shipping for $75. For online purchases under $2,500, you have 7 seven days from the delivery date to return your item; for purchases over $2,500, you have 14 days to complete your return.