31 Black-Owned Skincare Brands to Elevate Your Beauty Routine

Yasmin Zachary, founder of Uzari Skincare, created this line based on the skincare traditions of Nigeria and Ghana that she grew up with. Try the ritual box, which comes with a restorative body cleanser and an exfoliating sponge.

Undefined Beauty is a Black-owned beauty and wellness brand that launched 2018. Its mission is to democratize beauty with an undefined, unapologetic, uncompromising, and unfiltered approach via plant-based solutions that are affordable and accessible. This hydrating face and eye serum adds moisture to dry and dehydrated skin types.

As an aesthetician to stars like Kelly Rowland and Jessica Alba, Shani Darden knows skincare. We love the brand's Intensive Eye Renewal Cream with Firming Peptides and Face Sculpting Wand.

Founded by skincare expert Dorian Renaud, Buttah Skin is a gender-inclusive brand built on the power of raw, natural, organic shea butter. Top products include the CocoShea Revitalizing Cream, which has hyaluronic acid and vitamin E to hydrate and soothe your skin.

Keeping skin soft and supple is the ultimate skincare goal. This brand, founded by waxing expert Sina Zere, is dedicated to providing the products you need to achieve healthier skin.

Need we say more? Rihanna’s skincare line, Fenty Skin, has quickly become a favorite among the beauty-obsessed everywhere, thanks to Rihanna’s renowned attention to detail and commitment to servicing a diverse range of skin tones. With ingredients like AHAs and niacinamides, Fenty products help regenerate healthy fats that keep skin moisturized and soft.

Melanated skin is more prone to eczema, and luckily, Black-owned brand Topicals has products specifically for the condition. Did we mention that it also donates a portion of profits to important mental health advocacy initiatives, including Therapy for Black Girls and Fearless Femme 100?

Few people know the struggle of caring for your skin in the sun better than Venus Williams, who has spent her entire career playing tennis and winning Grand Slam titles under the beaming rays. That’s why her sunscreen brand, EleVen, is such a revelation. Not only does this sunscreen protect the face and body, but it also has a lip balm with SPF, an oft-overlooked part of a sunscreen routine.

Bea Dixon launched The Honey Pot Co. 10 years ago with a mission to expand self-care accessibility via affordable and effective products that use gentle ingredients. Now the brand is one of the most successful Black-founded brands in Target history and available at other retailers like Walmart, CVS, Whole Foods, and Walgreens. Discover a variety of vaginal wellness products, from washes to sprays, and cleansing wipes that are sensitive enough to use on intimate areas, the body, and face.

Play Pits is a Black-owned small business created by a mother who wanted natural deodorant options for her family. It now offers a variety of kid- and adult-friendly deodorants that use kaolin clay, cornstarch, and baking soda to help neutralize unwelcome smells.

Christina Funke Tegbe created the luxurious skincare brand 54 Thrones in 2015 to highlight the beauty rituals of Africa. The brand partners with skilled artisans who handcraft the products, and each formula consists of high-quality, African-grown ingredients. The result is a powerhouse line of products that will reinvent your entire skincare routine.

Founded by Rebecca Grammer-Ybarra, a mom and former pastry chef, Homebody is a fantastic line full of herbal bath products formulated to soothe the body and mind. You’ll want to add its plant-powered bath essentials to your self-care nights.

While many of us struggle with acne and breakouts, it’s also a hugely stigmatized topic. Jamika Martin set out to change that by founding Rosen Skincare, a line of breakout and skincare solutions to help us prevent acne and repair hyperpigmentation.

Shontay Lundy’s sunscreen line, Black Girl Sunscreen, is a game-changer for women of color, helping them protect themselves from harmful UV rays without having a white cast. The brand's formulas also provide needed nutrients with natural ingredients like avocado oil and jojoba oils, cacao and carrot juice.

Founded by CEO Tristan Walker, Bevel caters to the specific needs of people of color, especially men with coarse or curly hair who shave. Its safety razor and cleansing face wash help achieve smooth skin with no irritation or ingrown hairs.

Founded by tennis star Naomi Osaka, Kinlò is a skincare brand designed to provide inclusive education about the dangers of sun damage to those with melanin-rich skin. The lineup of products includes the Golden Rays Sunscreen with SPF 50, available in three tinted shades for all skin types—light, medium and deep. The Cooling Body Gel is another great addition to your skincare routine for its cooling and moisturizing formula.

Hanahana Beauty is a consciously clean brand that sources its shea-butter-based products from the Katariga Women's Shea Cooperative in Ghana. Abena Boamah, the founder and CEO of the company, was inspired to start the business to uplift women of color around the world and make an impact on the Katariga community through direct sourcing and support.

Board-certified dermatologist Rosemarie Ingleton, MD, the Medical Director of Ingleton Dermatology in New York, created a popular natural line of skincare products. The formulas address common concerns, like aging, blemishes, dullness, redness and dehydration. Each product uses a blend of natural fruit extracts native to her home island, Jamaica.

Eadem seeks to redefine beauty standards and does so through its smart melanin beauty system, which helps keep melanin in mind as it pertains to beauty. The Milk Marvel Dark Spot Serum incorporates niacinamide and vitamin C to help even out the complexion and reduce hyperpigmentation.

Did you know that Alicia Keys has her own skincare brand? Her Keys Soulcare line is all about using dermatologist-developed clean skincare formulas paired with skin-nourishing ingredients. The Golden Cleanser is gentle pore cleaner that uses Manuka honey, turmeric, and chamomile to help remove the daily grime, dirt, and other impurities from your face.