The founders of Barefoot Wine are coming to Starkville.
Michael Houlihan and Bonnie Harvey will judge the Mississippi State University Startup Summit Final Competition and Keynote MSU E-Center Expansion Grand Opening Celebration on April 12th. They will also speak at a luncheon sponsored by the Greater Starkville Development Partnership on April 11th.
After selling the world-famous Barefoot Wine brand to EJ Gallo, Michael Houlihan and Bonnie Harvey embarked on a mission to help other business owners achieve success. They wrote the New York Times Bestseller “The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand”, which has been used internationally in over 50 schools that teach entrepreneurship, including Mississippi State University.
The book tells the story of how an unknown novelty wine became an American icon, and how the founders of the Barefoot Wine brand helped companies mitigate risk and maximize brand equity.
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