I Found the 46 Best Deals in Amazon’s New Year's Sale, Starting at $7

As if the after-Christmas deals weren’t great enough, Amazon is back with another major sale to ring in 2024. The New Year, Now You event includes hundreds of products up to 80% off in all categories, including beauty, fashion, wellness, and more. 

We love that they have plenty of options on sale to help you reach your resolutions, including under-desk ellipticals and treadmills, stress and collagen supplements, and skincare and haircare favorites (many of them being under $30). Since there are literally hundreds of products to choose from, we’ve made shopping easier by highlighting the best deals available right now. Keep reading to find our favorite discounts with selections under $10, $30, $50, and $150. 

Best Overall Deals on Amazon

• Exuviance Age Reverse Brightening Eye Contour Cream, $61 (Originally $87)
• Hydro Flask All Around Travel Tumbler, $40 (Originally $44)
• Keranique Hair Loss Treatment System, $72 (Originally $90)
• Fitbit Versa 4, $150 (Originally $200)
• TomoGym Under Desk Elliptical, $110 (Originally $150)
• OLLY Goodbye Stress Gummies, $9 (Originally $20)
• Olay Bright & Even Tone Vitamin C Moisturizer, $25 (was $36)
• Elizabeth Arden Eight Hour Cream Intensive Moisturizing Body Lotion, $32 (Originally $42)
• Wella Fusion Intense Repair Hair Mask, $42 (Originally $54)
• Peloton Women's Heathered Strappy Sports Bra, $36 (Originally $46)
• Beyond Yoga Women's Featherweight Sunrise Cropped Pullover, $46 (Originally $76)
• AYASAL Lash Lift Kit Eyelash Perm Kit, $20 (Originally $39)

Best Deals Under $10

Amazon is the top retailer when it comes to deep discounts, so there are plenty of products you can find on sale for just under $10. The deals include multiple high-rated beauty tools, including the Heeta Scalp Massager (which has over 110,000 five-star reviews) and the PopChose Dry Brush (with over 13,000).

• OLLY Goodbye Stress Gummies, $9 (Originally $20)
• NIVEA Moisturizing Must-Haves Gift Set, $9 (Originally $12)
• OPI Nail Lacquer in Bubble Bath, $9 (Originally $12)
• POPCHOSE Dry Brushing Body Brush, $7 (Originally $15)
• Real Techniques Miracle 2-In-1 Powder Puff 2-count, $5 (Originally $11)
• Paul Mitchell Pro Tools 407 Styling Brush, $7 (Originally $10)
• Heeta Hair and Scalp Massager, $7 (Originally $10)

Best Deals Under $30

Several Byrdie favorites are discounted during the sale, such as the Neutrogena Body Oil and the Avène Thermal Spring Water. We also love that they have multiple high-quality supplements at low prices to start the new year right, including select products from Garden of Life and Olly. 

• Avène Eau Thermale Thermal Spring Water, $15 (Originally $19)
• Banila Co Clean It Zero Original Cleansing Balm, $19 (Originally $27)
• Neutrogena Body Oil Light Sesame Formula, $16 (Originally $25)
• Loops Variety Hydrogel Face Mask Kit, $25 (Originally $30)
• Aveeno Eczema Therapy Itch Relief Balm, $16 (Originally $27)
• Bioderma Sébium Pore Refiner Cream, $21 (Originally $26)
• OLLY Probiotic + Prebiotic Gummies, $11 (Originally $15)
• Garden of Life Prenatal DHA Vegan Supplements, $21 (Originally $28)
• New Chapter Magnesium + Ashwagandha Supplements, $19 (Originally $40)
• adidas Women's Yoga Studio Five-Inch Short Tights, $17 (Originally $22)
• Amazon Essentials Brushed Tech Stretch Popover Hoodie, $25 (Originally $26)
• MDSolarSciences Mineral Tinted Crème SPF 30, $27 (Originally $33)
• Neutrogena Invisible Daily Defense Face Serum, $12 (Originally $21)
• Vital Proteins Matcha Collagen Peptides Powder, $25 (Originally $31)
• Some by Mi Retinol Intense Advanced Triple Action Eye Cream, $11 (Originally $14)
• Olay Bright & Even Tone Vitamin C Moisturizer, $25 (Originally $36)
• Diffuserlove Essential Oil Diffuser 200mL, $14 (Originally $16)
• Paul Mitchell The Detangler Original Conditioner, $20 (Originally $27)
• Joico Defy Damage Protective Masque, $22 (Originally $28)
• AYASAL Lash Lift Kit Eyelash Perm Kit, $20 (Originally $39)
• Finishing Touch Flawless Facial Hair Remover for Women, $16 (Originally $20)

Best Deals Under $50

Amazon is one of our favorite destinations to shop workout apparel at a reasonable price, and their New Year, Now You sale has plenty of exercise picks on sale. We recommend checking out the ASICS Gel-Venture 8 Running Shoes if hitting your daily step count is one of your resolutions or this Beyond Yoga pullover if you’re in need of cuter but comfier basics to wear to a yoga or pilates class. 

• Elizabeth Arden Eight Hour Cream Intensive Moisturizing Body Lotion, $32 (Originally $42)
• Calvin Klein Eternity for Women Luxurious Body Lotion, $36 (Originally $45)
• Coola Organic Sunless Tan Dry Oil Mist, $39 (Originally $48)
• Wella Fusion Intense Repair Hair Mask, $42 (Originally $54)
• Image Skincare Prevention+ Daily Ultimate Protection Moisturizer SPF 50, $45 (Originally $50)
• Moon Juice Magnesi-Om Magnesium Powder, $30 (Originally $42)
• Ancient Nutrition Multi-Collagen Protein Powder with Probiotics, $30 (Originally $37)
• Hydro Flask All Around Travel Tumbler, $40 (Originally $44)
• Peloton Women's Heathered Strappy Sports Bra, $36 (Originally $46)
• Danskin Women's Side Slit Flare Yoga Pant, $30 (Originally $35)
• Beyond Yoga Women's Featherweight Sunrise Cropped Pullover, $46 (Originally $76)
• ASICS Women's Gel-Venture 8 Running Shoes, $48 (Originally $54)

Best Deals Under $150

You can also find major discounts on select high-ticket tech items, like $50 off the latest Fitbit model. The sale is a great opportunity to try pricey skin and hair products at a discounted rate, such as Keranique’s hair loss treatment kit—which includes five full-size products for under $75.

• Exuviance Age Reverse Brightening Eye Contour Cream, $61 (Originally $87)
• Keranique Hair Loss Treatment System, $72 (Originally $90)
• Wella Ultimate Repair Miracle Hair Rescue Treatment, $76 (Originally $95)
• Fitbit Inspire 3, $70 (Originally $100)
• TomoGym Under Desk Elliptical, $110 (Originally $150)
• Fitbit Versa 4, $150 (Originally $200)