Yasmin Khan is a Utah based beauty entrepreneur who launched a DTC luxury, clean & natural skincare line called Khalm® Skincare, a combination of her last name and the state of being “calm” in 2020 amidst the pandemic. Coincidentally Khalm’s master ingredient, Oud essential oil, evokes a sense of calm and peacefulness while delivering a multi-benefit solution to skincare concerns for oily, dry and combination skin types. Khalm® Skincare’s mission is to bring culture and consciousness to skincare while elevating diverse voices combined with unique ingredients in the luxury skincare aisle. The introductory line consists of a Foaming Cleanser, Mattifying Moisturizer, Overnight Oil Elixir and the Obsidian Gua Sha Stone. Ranging from $48MSRP to $185MSRP.
Yasmin developed the brand through a well known incubator in Paris, France who spearheads development for the most prestigious brands in the world. She was given the opportunity to work with this incubator based on her passion to see something from her homeland, Oud essential oil, housed in a bespoke formulation exclusive and different to the current offerings in the beauty space. Her quest was to create an offering that was EU regulated, the gold standard of clean beauty, Vegan & Cruelty Free, Gluten Free and free of PPP. A clean formulation with high quality ingredients that reduced the amount of products needed for upkeep and maintenance of the skincare regime Made in Paris, France.
While in the R&D phase, from 2017-2020, Yasmin acquired her Master of Communication degree from Westminster College in Salt Lake City, Utah where she learned everything about brand development. In 2021 she acquired a Master in Business Creation, an accelerator business degree, from the University of Utah David Eccles Business School & the Lassonde Entrepreneur Institute. While there, Khalm® Skincare was chosen as a finalist in The Utah Entrepreneur Challenge in March of 2021 beating out several start-ups in a state wide competition amongst Utah Universities. Recently, Khalm® Skincare was awarded a sizeable grant from Utah World Trade Center, which it will use to debut in Amazon Indie Beauty, its first marketplace, fostering brand awareness and growth in the USA, Canada and the Middle East.
Yasmin shares a personal life committed to her husband Dr. Qamar Khan, her two daughters and local women empowerment organizations. From 2013-2017 she assisted her husband in developing his medical practice, Wasatch Pain Solutions. Today it’s a thriving medical practice with 15+ employees and 4 offices located along the Wasatch front. She is honored to be a mom of two girls, who have witnessed the birth of Khalm® Skincare, watching & learning from her as she overcomes challenges to build a once in a lifetime brand. Through the brand’s work Yasmin hopes more young women find inspiration and purpose to go after whatever future they desire. Locally, Yasmin’s member participation and support for Utah organizations such as ShePlace and her mentorship of young women through Women Who Succeed is helping her give back to the community that fostered her growth. She is also a member of the Utah Muslim Civic League where she supports getting the vote out amongst the Muslim Population while serving as a voice
Problem She is Solving:
Diversity in ingredients with Clean beauty options are rare in the beauty aisle. The Founder's passion to see something from her homelands of India & Pakistan, Oud essential oil, housed in a bespoke formulation exclusive and different to the current offerings in the beauty space lead her to create Khalm® Skincare. Her quest was to create an offering that was EU regulated, the gold standard of clean beauty, Vegan & Cruelty Free, Gluten Free and free of PPP. A clean formulation with high quality ingredients that reduced the amount of products needed for upkeep and maintenance of the skincare regime while elevating it to open chakras and the subconscious. Diverse concepts in skincare are lacking therefore the beauty business is missing a massive opportunity to capture market share in Asian, South Asian, Far East, and Middle Eastern regions as well as bringing unique offerings to the existing US market housing these diverse customers. Khalm® Skincare can fill this gap.