Tximista, born and raised in the Basque Country (France) is the Co-founder & CEO of Fraîche. Tximista, also known as Txim, was working on a food cart project here in NYC with the founder of well known bakery/restauarnt, Le Pain Quotidien, with the vision and aim in revolutionizing the industry of food carts. Due to the hardship of jurisdictions and legislations, Tximista kept thinking of other ways/ideas of brining delicious and sustainable food without the complexity of retail to the city. And, volia, the idea of Fraîche was born.