Susana started her entrepreneurial journey by launching a bamboo toilet paper company that became #1 selling on Amazon. After she sold the company, she took some time off and dabbled in a few other fields (real estate, learning more about the liquidation business). Still, her love for consumer products and creating an impactful brand never faded. In 2017 she started experiencing terrible neck pain due to her passion for race car driving. After going through a horrible pillow-buying experience and seeing the opportunity to cater to the next generation of customers (who all need pillows!), she started Pluto Pillow with her friend and co-founder, Kevin Li. Pluto Pillow, as seen on Shark Tank, has become a successful AAPI-owned company offering their signature customizable pillow, a body pillow, and now an innovative travel pillow.