Juliette was founded in 2014 by Rechelle Balanzat, an accomplished entrepreneur who immigrated from the Philippines with her parents as a teenager. Rechelle is a solopreneur with a background in tech, the recipient of the Goldman Sachs 10,000 Small Businesses award, she is a Tory Burch Fellow, and a graduate of the International Drycleaning & Laundry Institute. Laundry and dry cleaning is a $20b industry, $14b in America, $1b in NYC alone. With no clear cut leader in an industry dominated by men, Juliette is poised to become that leader.