Michael grew up in Arizona, spent his last 3 years of high school in Del Mar, and then went to his Mother's alma mater, Penn State. After school, Michael moved to Los Angeles thinking he would work in finance but quickly realized it wasn't his passion. In 2010, he discovered a true passion for float therapy. After an influential trip to the jungle to sit with Ayahuasca in 2011, he built a float tank from scratch so he could float at home. A year later, he quit his 9-5, spent 6 months in Southeast Asia, then came back and founded Reboot Float & Cryo Spa in San Francisco. On a van road trip through the Rocky Mountains, he fell in love with jumping in cold rivers and lakes and again returned home to create a DIY setup - this time to satiate his appetite for cold water. In the summer of 2020 with the help of his father, he invented the Plunge and recruited fellow float center owner, Ryan Duey, to be his co-founder.