Jeff Gum served for ten years as a US Navy SEAL with two deployments to the Middle East and as a SEAL Combatives instructor where he was Lead Petty Officer and helped developed the Combatives Instructor Course. He then founded Sunga Life, a swimwear and athleisure brand all about freedom and brought it through the entrepreneurship pipeline at UCLA Anderson where he completed his MBA.

He uses Sunga Life to help veteran foundations he is passionate about and takes part in several epic charity challenges and veteran foundations including Hudson SEAL Swim, Adaptive Training Foundation as a board member, and Force Blue Team as a scientific master diver where the former special operators works alongside scientists to save the coral reef, sea turtles, and do ocean conservation.