Transformation is a common theme in TYME CEO Jacynda Smith’s life. From constantly moving while supporting her husband’s career to motherhood and making the jump to inventor and CEO, the process of transforming has always been prevalent.

Jacynda’s time spent behind the chair propelled her to stop focusing on her faults and start focusing on her strengths. Which lead her to a deeper purpose to empower women to not only challenge their own beauty standards and hopefully transform them completely. Smith designed a hair care line that puts time back into the hands of women; more time to explore their beauty, more time to find joy, and more time to work toward their purpose, not just get ready for it.